Why A Strong Website is Key for Sales in the Garage Door Industry
As new construction sales weaken for businesses in the garage door industry, having a strong website is becoming increasingly important.
Many of the industry’s entrepreneurs are embracing available sales in the retrofit market, including both commercial and residential service and replacement jobs. But interacting with this target market requires a new marketing plan rooted in a strong website.
Why is a strong website key for sales in the garage door industry?
As the industry evolves in response to the economy, the ways in which garage door businesses find new jobs is changing as well. With more focus on residential repairs and retrofitting, it is important that your business make itself available to potential customers that are looking for these services.
A strong website with a good page ranking will help those potential customers find you instead of your competitors and will ultimately help you to make sales!
What makes a strong website?
The following are some characteristics of a strong website:
· It instills trust: A strong website instills trust for the company by appearing to be a credible website, and through the use of customer testimonials and empathetic photos.
· It is informative: A strong website provides a variety of educational content to help the consumer make important decisions during their research process. Ebooks, a helpful blog, or other resources should be included on the site.
· It collects leads: A strong website is not only a brochure for your garage door business, but it also helps you to collect leads, and make sales. Your website should include a call to action on every page.
While having a strong website for your garage door business is a fantastic start, remember that your site isn’t doing much if your potential customers aren’t seeing it. Getting your website to show up in Google’s search results is a key element of your digital marketing plan.
For your guide to digital marketing success, download our Ebook below!