Does Your Small Business Marketing Plan Need an Update?
Is your small business still relying on the same marketing plan that it’s been following for years? When was the last time you gave it an update? Just like that hairstyle you had in the 80’s, marketing your business with the Yellow Pages or other print ads probably isn’t working for you anymore.
Thankfully, today’s day and age has a lot to offer small businesses, but if you’re not taking advantage of the great marketing opportunities, you’re missing out!
To find out whether your small business marketing plan needs an update, ask yourself these questions:
Do I have a website? – This doesn’t even need an explanation. You need one. Period.
Am I using SEO techniques? – Search engine optimization involves increasing the visibility of your website in organic search results in order to get more traffic and expose yourself to your target market.
Am I leveraging the latest social media? – Studies have shown that using social media for small businesses is highly effective. Don’t hesitate to take advantage of these amazing free tools just because you think they’re only for big players.
Do I conduct email campaigns? – Email campaigns are cost effective and easy. If you’re not using email in your marketing, then your plan is out of date.
Am I using Video? – Video is the fastest growing search medium, and a great way to engage your audience. Start up a Youtube channel, or imbed some videos on your website.
You wouldn’t be caught dead sporting that old mullet you used to have, so why would you continue to rely on an outdated marketing plan to drive in business? It’s time for an update.