How to Collect Leads Online
As an entrepreneur, you know that having a strong online presence is becoming increasingly important to the success of your business. However, simply having a business website is often not enough in order to collect leads online.
Most of your website visitors are conducting research on a product or service. They’re comparing, considering, and browsing. If they decide to do business with you, they can find all the information they need to contact you on your website.
While this is great, and of course necessary, there are also tactics that can be applied to appeal to the potential customer when they are still in the research phase. In this case, the goal is to find out just who these potential customers are, and to help nudge them along the sales funnel.
Here are some tips on how to turn website visitors into leads:
1. Use a call to action on your website
A call to action is a button or link that is used to collect online leads by enticing your visitors to perform a certain action. For example, you might place a button on your homepage encouraging readers to ‘click here for a free estimate”. The visitor would then be directed to a ‘lead capture form’, where they would fill in their information for the estimate.
2. Hold a contest or giveaway
Are you a kitchen renovations contractor? Hold a draw for a new kitchen sink. Potential customers will have to supply their information to apply. Bonus: Leverage your social media accounts to help generate some buzz.
3. Create landing pages
Cast a wider net to collect more leads online by creating landing pages for your website. These pages are not accessible via your menu. Instead, they are created specially to respond to specific search terms, leading the potential customer to a page with just some vital information on your product or service and a call to action.
4. Offer valuable information
Your potential customer is on your website looking for information that will help them make a buying decision. Help them out while establishing yourself as an industry leader by offering guides, checklists, or whatever else may be helpful to them. Just make sure they go through a lead capture form before accessing it!
Remember, for your website to generate the most new business possible, it’s got to operate not just as a brochure for your company, but as a lead collecting tool! And once you’ve got those leads, make sure you implement a proper lead nurturing program to help them on down the funnel!