http://www.deliveringcustomers.com/feed/rss.xml Our foot specialists can help treat your plantar warts, calluses,corns, ingrown toe nails or pefrom a foot assessment. We can fit you for orthotics, orthopaedic shoes or compression stockings. en Mon, 22 Feb 2010 05:44:13 GMT Wed, 22 Feb 2012 12:55:50 GMThttp://www.deliveringcustomers.com/blog/how-entrepreneurs-are-growing-their-sales-and-making-loads-of-money.htmWed, 22 Feb 2012 12:55:44 GMT Are you an entrepreneur wondering how to get your business growing? Are you hoping to make loads more money in 2012? If so, then read on. Take a moment to THINK ABOUT HOW MUCH YOU ARE CURRENTLY SPENDING ON MARKETING, and how you are spending it. Maybe you have an ad in the yellow pages or the newspaper, or you're thinking about getting one. B...http://www.deliveringcustomers.com/blog/6-reasons-your-growing-business-should-use-email-newsletters.htmMon, 20 Feb 2012 10:01:26 GMT Whether you are trying to attract new customers or keep your existing ones coming back, offering an email newsletter is a great way to help grow your business. Wondering why you should implement this tactic into your digital marketing strategy [1]? Here are a few reasons that might help to convince you 1. SIMPLY OFFERING A NEWSLETTER IS A GR...http://www.deliveringcustomers.com/blog/do-your-customers-return-why-client-loyalty-is-crucial..htmFri, 17 Feb 2012 01:30:35 GMT While it is certainly important to take measures that will bring in new customers to grow your business [1], you don't want to forget about those clients you have already served, or the ones you take care of on a regular basis. Are you doing anything to ensure that these clients will loyally return to you should they require your product or serv...http://www.deliveringcustomers.com/blog/twitter-and-your-business--3-reasons-why-now-is-the-best-time-to-get-a-twitter-account.htmWed, 15 Feb 2012 08:28:51 GMT Whether you're firing up a new business, or you are just unsure about how to use social media for your company, the time has never been better to take advantage of a Twitter account. Over the past couple of years, Twitter has implemented a number of new features that will prove helpful in your endeavour to promote your company: 1- IT CAN NOW ...http://www.deliveringcustomers.com/blog/digital-love-are-you-hooking-up-with-your-suppliers-customers-and-friends.htmTue, 14 Feb 2012 12:29:43 GMT _February 14th _is upon us once again. Love is in the air and Cupid is brandishing his bow. Here at DC, Valentines Day means one thing to us. _Hooking up_ Using inbound links that is! Inbound links share the digital love by linking to your website from other locations online. Not only can these links attract more visitors to your site, but th...http://www.deliveringcustomers.com/blog/find-more-customers-by-helping-them-find-you!-how-to-blog-for-business.htmFri, 10 Feb 2012 11:32:37 GMT How do you find customers on the web? You help them to find _you!_ One of the most efficient ways you can build additional traffic to your company website and connect with more potential customers, is through a business blog [1]. WHY YOU SHOULD BLOG Over the last decade, blogging as a form of online marketing [2] has exploded! Businesses ...http://www.deliveringcustomers.com/blog/marketing-words-explained---seo-dictionary-of-terms.htmFri, 10 Feb 2012 01:37:37 GMT So you've come to understand the importance that online marketing [1] [2] plays in the accessibility and growth of your business. Great! But delving into the world of SEO, or search engine optimization, requires learning a slew of new terms and industry jargon. But do your homework, get to know these words, and you'll be talking the talk in no t...http://www.deliveringcustomers.com/blog/i-cant-find-my-website!:--why-you-cant-see-your-site-in-searches.htmMon, 06 Feb 2012 10:59:37 GMT Are you wondering why your website isn't showing up in Google's search results? If you're having trouble finding your web page, chances are that your customers are too! But here's the good news: If you're a business with a website, there _is_ a potential for more clients to find you online. One of the most efficient ways to optimize your se...http://www.deliveringcustomers.com/blog/print-ad-not-working-want-to-generate-more-business-heres-how.htmFri, 03 Feb 2012 11:31:08 GMT _Do you have a print ad in the Yellow Pages? Is it generating the type of response you hoped it would? Maybe you own a local garage door repair business, you're reputable, and business isn't bad. But like any other entrepreneur, what you're after is growth_. You want _more_ business. Unfortunately, your print ad isn't going to deliver like th...http://www.deliveringcustomers.com/blog/how-to-convert-leads-and-sell-more-using-landing-pages.htmMon, 20 Feb 2012 10:22:15 GMT What is a landing page and what makes them so sucessful? The landing page is the area of your website where traffic is sent to prompt a certain action or result. These pages play an important part in converting leads and ultimately helping you sell more. There are, however, some things to consider when utilizing these marketing strategy tools. ...http://www.deliveringcustomers.com/blog/dos-and-donts-simple-tips-for-optimizing-your-social-media-strategy.htmTue, 31 Jan 2012 03:50:47 GMT When it comes to online marketing, social media have quickly become one of the most effective ways to communicate information about your brand and to foster valuable customer relationships. There is much to learn, however, about communicating with a large, diverse audience, and while attempting to leverage social media for your business may be o...http://www.deliveringcustomers.com/blog/a-few-more-customers.htmFri, 10 Feb 2012 06:49:53 GMT If you are like most business owners you probably sit around thinking about this very issue. How can I bring in just a few more customers this week, month, or quarter? Chances are you offer a good product or service that your target market can benefit from but you don't have a marketing system that consistently attracts the type of buyers yo...http://www.deliveringcustomers.com/blog/movember-–-facial-growth,-revenue-growth,-and-a-case-study-in-social-media.htmTue, 31 Jan 2012 02:28:50 GMT How fitting that a charity identified with impressive facial hair growth is delivering remarkable fundraising growth. Movember [1] has been growing its global fundraising revenue at a 182% per year, a growth rate that would make any business owner envious. Movember has leveraged social media and provided a platform for people to easily con...http://www.deliveringcustomers.com/blog/waterproofing-your-basement.htmMon, 29 Aug 2011 02:49:59 GMT Each week I have numerous conversations with business owners about their websites and online marketing. Here are 3 mistakes that are often made and are easy to fix. 1. CALL TO ACTION - the purpose of your website is to attract qualified buyers that are looking for your product or service and capture leads. When somebody lands on your websi...http://www.deliveringcustomers.com/blog/5-techniques-to-effectively-convert-visitors-to-customers.htmMon, 15 Aug 2011 02:37:36 GMT Every page on your site should have a call to action; a response you want visitors to complete. But how do you encourage users to act? How do you create an effective call to action? The effectiveness of your site should not be measured by traffic but by the number of visitors you convert to paying customers. Every page on your site should ...http://www.deliveringcustomers.com/blog/3-common-website-mistakes-and-how-to-fix-them.htmTue, 02 Aug 2011 07:12:58 GMT Each week I have numerous conversations with business owners about their websites and online marketing. Here are 3 mistakes that are often made and are easy to fix. 1. CALL TO ACTION - the purpose of your website is to generate leads and convert them to customers. When somebody lands on your website, presumably they are interested in a pro...http://www.deliveringcustomers.com/blog/seo-explained-simply.htmMon, 15 Aug 2011 02:37:00 GMT For many businesses owners SEARCH ENGINE OPTIMISATION is still something of a mystery. What they need is SEO explained simply, SEO explained in a way they can immediately understand. The thing is SEO is pretty simple. Google and other search engines return pages based on what their search engine software thinks is the most relevant and most ...http://www.deliveringcustomers.com/blog/dc---shakes-up-foot-care-industry.htmSun, 26 Jun 2011 10:21:48 GMT DELIVERING CUSTOMERS - changes the foot print of the Orthotics & Foot Care industry in Windsor with the launch of Foot Care Institutes new website. With the launch of the site the landscape in Windsor has dramatically changed. In early June Foot Care Institute launched their new revitalized website, with a focus on promoting their key service...http://www.deliveringcustomers.com/blog/turn-your-website-in-to-a-sales-machine.htmFri, 03 Jun 2011 04:39:04 GMT In order to transform your site from a web-brochure to a useful sales funnel you need to understand a few key ideas. Who are your ideal customers? What are they looking for? What would this customer type into Google if they were looking for a product or service like the one you offer? There will be obvious key words, and less obvious searched...http://www.deliveringcustomers.com/blog/pop-up-canopy.htmTue, 19 Apr 2011 05:34:09 GMT My client Pop Up Canopy, a Canadian distributor that stocks Pop Up Canopies. One of the first conversations I had with the president of the company was around the keywords that may be important to his target market. In other words what key word phrases were potential customers looking for when they were searching for products he carries? He had ...http://www.deliveringcustomers.com/blog/ez-up-canada-3-words-that-make-a-huge-difference.htmTue, 31 Jan 2012 02:30:21 GMT I recently took on a new project for SoftSigns.com [1], a Canadian distributor for the EZ UP brand. One of the first conversations I had with the president of the company was around the keywords that may be important to his target market. In other words what key word phrases were potential customers looking for when they were searching for produ...http://www.deliveringcustomers.com/blog/how-to-increase-my-sales-and-make-my-business-grow.htmWed, 08 Feb 2012 10:35:26 GMT You are not alone many entrepreneurs ask themselves these same questions. Whenever I meet with an entrepreneur I am always curious to find out how much of their current business is being driven from their website? Is their site a part of their overall lead and sales strategy or just a static brochure that is rarely updated. If you fall int...http://www.deliveringcustomers.com/blog/axxess_payments_project.htmSat, 27 Nov 2010 09:47:40 GMT We recently were asked by Maurice Verrelli [1] President and founder of Axxess Payments [2] to design a new website and online marketing strategy for his payment processing company. After discussing the project with Maurice we agreed on a budget and strategy. The first step was to design his new website [3] and make sure we came up with pe...http://www.deliveringcustomers.com/blog/starbucks-canada-why-dont-you-have-a-free-wifi-service-that-is-easy-to-log-into.htmThu, 02 Dec 2010 10:52:11 GMT I have been to Starbucks locations all around the world (Asia, Europe, Australia, North America), and over a thousand times (although I haven't counted I will assume an average of 3 times per week for 10 years = 3*52*10 = 1,560 times). Given this fact, I have the right to write this blog. Over the past few months, I have been deliberately ret...http://www.deliveringcustomers.com/blog/seo-strategy-sme.htmThu, 04 Nov 2010 02:44:57 GMT Search Engine Optimization (SEO) is one of the major buzzwords today, specifically as a means to get a step ahead of your competition. Concurrently, there is so much misinformation out there, and over 95% of the people (this is my estimate) do not really have a thorough understanding of it. When an small to mid-sized enterprise (SME) is looki...http://www.deliveringcustomers.com/blog/embrace-the-decline-of-small-town-ontario-newspapers.htmThu, 04 Nov 2010 02:48:08 GMT In 2002 Aaron and I started a mobile retail tool business. The concept was very simple we would import inexpensive tools from Los Angels and sell them in small town Ontario. The business plan called for us to rent a hall, send out a double sided flyer to the full distribution of the local paper, set up our tools to sell in the hall and collect t...http://www.deliveringcustomers.com/blog/before-you-can-lower-your-customer-acquisition-cost.htmThu, 04 Nov 2010 02:50:32 GMT YOU HAVE TO KNOW HOW TO CALCULATE IT. As management guru Peter Drucker has said "If you can't measure it, you can't manage it." What does a customer cost to acquire? How much is a customer worth? Let's walk through an easy example so you can figure this out for your company. Bob runs a College Pro Painters business to earn some extr...http://www.deliveringcustomers.com/blog/the-small-guy-is-growing-up-if-we-wants-to.htmThu, 02 Dec 2010 10:51:03 GMT The tools that Google has made available to everyone have created a whole world of opportunities for businesses and the web; the exploitation of those opportunities depends on the owners and managers of these businesses embracing these (somewhat) new technological tools. The technological tools that I am talking about are Google Analytics, Ad...