http://www.deliveringcustomers.com/feed/rss.xml Our foot specialists can help treat your plantar warts, calluses,corns, ingrown toe nails or pefrom a foot assessment. We can fit you for orthotics, orthopaedic shoes or compression stockings. en Mon, 22 Feb 2010 05:44:13 GMT Fri, 18 May 2012 10:59:10 GMThttp://www.deliveringcustomers.com/blog/will-social-media-sharing-help-my-business-grow.htmFri, 18 May 2012 09:36:30 GMT When it comes to helping your business grow, it is important to understand that SOCIAL MEDIA SHARING IS THE NEW WORD OF MOUTH. If you are a company that prides itself on referral business [1], applying such marketing tactics [2] _online_ will benefit your business in a big way. Consider these stats and what they could mean to the growth of y...http://www.deliveringcustomers.com/blog/how-to-collect-leads-online.htmWed, 16 May 2012 09:27:23 GMT As an entrepreneur, you know that having a strong online presence [1] is becoming increasingly important to the success of your business. However, simply having a business website [2] is often not enough in order to collect leads online. Most of your website visitors are conducting research on a product or service. They're comparing, conside...http://www.deliveringcustomers.com/blog/3-fun-ways-to-leverage-social-media-to-market-your-company.htmMon, 14 May 2012 09:39:16 GMT Social media marketing is all the rage right now, and we're not surprised. Not only is it an effective way to market your company online [1], but it can also be fun! This digital age is very conducive to creative ideas, but if you don't have any of your own, try out some of our fun ways to leverage social media [2] to market your company: ...http://www.deliveringcustomers.com/blog/get-your-website-to-show-up-on-google---the-right-way.htmMon, 14 May 2012 11:08:40 GMT Getting your website to show up on Google's first page is important in order to attract new customers for your business. To do this, there are many search engine optimization (SEO) [1] tactics you can use, however some practices are frowned upon by the SEO community, and can even get you banned from search engines! In the industry, these not-...http://www.deliveringcustomers.com/blog/how-to-get-potential-customers-to-your-website-with-link-building.htmWed, 09 May 2012 09:02:18 GMT As an entrepreneur, you know that your business website [1] is one of the best tools to attract potential customers. You may have also heard that link building is an effective way to optimize that website in order to achieve a better page ranking [2] in Google's search results. BUT HOW DO YOU BUILD LINKS? Check out these creative link bu...http://www.deliveringcustomers.com/blog/why-organic-search-results-matter.htmMon, 07 May 2012 09:28:56 GMT _If you've been trying to optimize your website to show up on Google's search results [1], you've probably been hearing lots about organic search results__._ WHAT ARE ORGANIC SEARCH RESULTS? When someone conducts a search on Google, there are two types of results that show up on the search engine results page (or SERP); organic search resu...http://www.deliveringcustomers.com/blog/want-your-website-to-show-up-on-google-avoid-these-4-mistakes.htmMon, 07 May 2012 08:59:19 GMT As a business owner, you know how important it is to get your website to show up on Google [1], but that's not always as easy as it sounds, especially if you're making simple website mistakes- and don't even know it! Look out for these 4 mistakes that may be hindering _your_ efforts to get your website to show up on in Google's search results...http://www.deliveringcustomers.com/blog/why-digital-marketing-will-prove-profitable.htmWed, 02 May 2012 09:34:03 GMT You've probably been hearing a lot about digital marketing [1] lately, but maybe you aren't sure if it will prove profitable for your business. Well _it will.__ _ As YellowPages usage declines and more consumers are using the Internet regularly, digital marketing is not only a good idea to stand out amongst your competitors; IT'S A NECESSITY!...http://www.deliveringcustomers.com/blog/make-more-sales-by-increasing-your-websites-average-visit-time.htmMon, 30 Apr 2012 08:42:57 GMT As an entrepreneur, you know that your business website is a great tool to help you make more sales. But there are many factors, including the average visit time spent on your site, which will determine its overall effectiveness as a marketing tool [1]. Numerous recent studies have shown that as your website's average visit time increases, s...http://www.deliveringcustomers.com/blog/how-to-help-your-business-grow-by-increasing-your-page-ranking.htmFri, 27 Apr 2012 09:16:41 GMT Increasing your page ranking [1] is one of the best online ways to help your business grow, but many entrepreneurs don't know exactly why this is so, or how page ranking is even decided in the first place. HOW DOES PAGE RANKING WORK? 'Page ranking' refers to where your website shows up in Google's search results [2], and even the slightes...http://www.deliveringcustomers.com/blog/how-to-use-keywords-to-get-your-website-showing-up-in-searches.htmWed, 25 Apr 2012 08:57:10 GMT Using keywords is an effective way to get your website showing up in searches [1], but many businesses are lost when it comes to knowing how to use keywords properly! Keywords are used to optimize web content [2] for searches by increasing the probability that the given website or page will show up in response to search queries on Google or o...http://www.deliveringcustomers.com/blog/why-a-strong-website-is-key-for-sales-in-the-garage-door-industry.htmMon, 23 Apr 2012 11:50:53 GMT As new construction sales weaken for businesses in the garage door industry, having a strong website is becoming increasingly important. Many of the industry's entrepreneurs are embracing available sales in the retrofit market, including both commercial and residential service and replacement jobs. But interacting with this target market [1]...http://www.deliveringcustomers.com/blog/how-customer-testimonials-will-help-you-have-a-better-website.htmFri, 20 Apr 2012 08:37:04 GMT Many entrepreneurs overlook the fact that customer testimonials are a strong marketing tool [1], and that they can help you to have a better website! Research has proven that including customer testimonials on your website validates trust, and helps in the lead generation [2]process. If you're not sure how to go about including customer ...http://www.deliveringcustomers.com/blog/how-to-use-social-media-marketing-to-make-more-sales.htmWed, 18 Apr 2012 08:34:48 GMT Social media marketing is all the buzz lately, but can it actually help your business to make more sales [1]? While it is indeed difficult to make direct sales to followers, your social media accounts can be used to collect leads, and with a proper lead nurturing program [2], those leads can be converted to sales! If a potential customer ...http://www.deliveringcustomers.com/blog/how-to-create-an-email-campaign-for-your-door-business.htmMon, 16 Apr 2012 09:07:49 GMT If you own a door business, you're probably looking for new and fresh ways to market your company [1]. Why not create an email campaign? Email campaigns continue to be one of the most preferred marketing tactics, because they are fast, efficient, and inexpensive. But before you jump right in and create an email campaign for your door busi...http://www.deliveringcustomers.com/blog/the-digital-tool-you-must-use-to-get-more-new-customers.htmMon, 16 Apr 2012 08:50:09 GMT If you are looking to find more new customers for your business, there are a number of digital marketing [1] tools available. Unfortunately, the most rapidly growing search medium, video, is often underutilized- even by some of the most web savvy companies. As the population increasingly looks to video for news, entertainment and social shari...http://www.deliveringcustomers.com/blog/four-steps-to-achieve-better-sales.htmThu, 12 Apr 2012 09:43:55 GMT As an entrepreneur, you're always looking for ways to achieve better sales for your business. It isn't always simple, but when it comes to using digital marketing to achieve better sales, the process can be broken down into four distinct steps: STEP 1: APPLY SEO TACTICS TO YOUR WEBSITE First things first- if you don't have a website for y...http://www.deliveringcustomers.com/blog/get-more-local-business-with-review-websites.htmMon, 09 Apr 2012 08:59:23 GMT Is your local business registered with review websites? If not, you may be missing out on a great SEO [1] opportunity! Not only do review sites offer great link-building opportunity, they help to spread the good news about your company, improve your online authority [2], and ultimately get more local business. As these sites grow in popul...http://www.deliveringcustomers.com/blog/how-to-grow-sales-by-improving-your-business-website-content.htmFri, 06 Apr 2012 07:58:47 GMT Improving your business website [1] content is an easy, efficient way to grow sales. While many entrepreneurs simply view their business website as a brochure for potential customers, web-savvy businesspeople know that it can function as a sales machine! Putting out fresh content on a regular basis is extremely important to the authority of y...http://www.deliveringcustomers.com/blog/the-cheapest-way-to-attract-clients.htmWed, 04 Apr 2012 11:00:41 GMT As an entrepreneur, you're always looking for a new way to attract clients. There are many different marketing tactics [1] you can try, but some have a shockingly low return on investment. In order to get the most out of the money you spend, you need to indentify the cheapest, (but yet still effective!) ways of attracting clients. Before try...http://www.deliveringcustomers.com/blog/how-to-prepare-for-the-international-door-association-expo.htmMon, 02 Apr 2012 09:06:48 GMT Whether it is your first time attending the International Door Association expo, or you've done it for years, you know that it is one of the biggest annual events in the door industry [1], and your business has got to prepare! Expos are expensive and time consuming, and you've probably already put a lot of work into making the IDA expo [2] a re...http://www.deliveringcustomers.com/blog/have-a-better-website-drive-in-sales.htmFri, 30 Mar 2012 08:51:48 GMT If you're finding it difficult to drive in sales for your business, your web presence [1] may not be up to snuff. Do your competitors have a better website than you? When was the last time you scoped out the other guys? Take some time to check out what other businesses in your industry are up to online. Is there anything you can learn from th...http://www.deliveringcustomers.com/blog/how-to-get-customers-with-your-website.htmWed, 28 Mar 2012 09:50:56 GMT One of the most efficient, and cost effective ways to get customers is with your website. If your business doesn't have a website, you're missing out on a great opportunity to grow your business [1]! The fact is, your company's website is the most important marketing tool [2] you will ever have. Not only can it attract potential customers, it...http://www.deliveringcustomers.com/blog/4-reasons-why-your-business-should-not-sell-with-groupon-vouchers.htmMon, 26 Mar 2012 09:29:28 GMT As an entrepreneur [1], you've been hearing a lot about selling with deal of the day websites, such as Groupon. You may even be getting phone calls from these businesses encouraging you to sell your product or service at a highly discounted rate. THERE ARE MANY REASONS, HOWEVER, THAT YOUR BUSINESS SHOULD NOT SELL WITH GROUPON. You'll try what...http://www.deliveringcustomers.com/blog/where-entrepreneurs-should-turn-for-ideas-to-help-grow-their-business.htmFri, 23 Mar 2012 10:28:13 GMT As an entrepreneur, the growth of your business is important to you. But just because you own your own business, or are thinking about it, doesn't mean that you don't need a little help sometimes, and it's not always easy to know where you should turn for ideas to help grow your business. Luckily, there are plenty of helpful resources to whic...http://www.deliveringcustomers.com/blog/what-your-growing-business-can-learn-from-tim-hortons.htmWed, 21 Mar 2012 08:59:30 GMT If you have a growing business, there is much you can learn from the marketing efforts of Canadian quick service restaurant chain Tim Horton's. For years, Tim Horton's has remained one of Canada's strongest and well-loved brands. Twice named best managed brand by _Canadian Business Magazine_, the franchise has also been touted as having the ...http://www.deliveringcustomers.com/blog/key-tips-for-understanding-the-garage-door-market.htmMon, 19 Mar 2012 10:09:08 GMT If you're in the garage door business, one of the most important components of creating an effective marketing plan [1] is UNDERSTANDING THE GARAGE DOOR MARKET. In order to appeal to your target market, you first need to have an idea of _who_ they are. Here are some things to consider when you're thinking about marketing for your garage ...http://www.deliveringcustomers.com/blog/5-tips-for-a-successful-e-mail-newsletter.htmFri, 16 Mar 2012 07:23:45 GMT Have you heard all about the benefits of email newsletters [1] as an effective digital marketing [2] tool, but you're unsure about how to create one that is successful? If so, here are 5 tips to help you create a sucessful e-mail newsletter: DON'T SEND YOUR EMAIL NEWSLETTER WITHOUT PERMISSION Businesses often make the mistake of sendin...http://www.deliveringcustomers.com/blog/why-page-ranking-matters-to-the-growth-of-your-business.htmWed, 14 Mar 2012 09:40:10 GMT The page ranking of your business website [1] can play a large part in the growth of your company. If your potential customers can't find you on the web, it means they're finding one of your competitors! WHAT DOES PAGE RANKING MEAN? The rank of your website refers to where it shows up in response to a search engine query. If your business ...http://www.deliveringcustomers.com/blog/achieve-business-growth-with-blogging.htmMon, 12 Mar 2012 08:46:11 GMT If you're after ways to achieve business growth [1] online, blogging is one of the best tools available to jumpstart that process. Blogging for business [2] with the goal to achieve growth, however, is often misunderstood. When we think of blogging, often what comes to mind is the stay at home mom who shares her delicious recipes and kitchen...http://www.deliveringcustomers.com/blog/4-ways-to-get-your-local-business-showing-up-in-googles-search-results.htmThu, 12 Apr 2012 03:17:55 GMT Is your local business showing up in Google's search results? In today's technological age, consumers have come to expect to be able to find the information they want _when_ the want it, in a quick and efficient way. And since an overwhelming majority of the population is turning to online search engines to research a product or service, IT ...http://www.deliveringcustomers.com/blog/how-to-convert-leads-and-make-more-sales.htmWed, 07 Mar 2012 09:21:13 GMT There is no point in working hard to collect leads if you don't take the proper measures to convert them into sales. Without a proper lead nurturing program, your database isn't doing much for you. But maybe you are a little confused or overwhelmed by the follow-up process, and unsure where to start. Well we're here to help! Lead nurturi...http://www.deliveringcustomers.com/blog/one-online-trick-that-will-bring-you-more-customers.htmMon, 05 Mar 2012 11:54:57 GMT Do you have a business website? If so, has your online presence been landing you more customers? It should be! The reason your company has a website is to allow potential customers to find you, collect information, and contact you if they decide to use your products or services, right? Well yes, but what about all of those visitors that aren...http://www.deliveringcustomers.com/blog/great-news-for-your-growing-business!.htmMon, 05 Mar 2012 07:49:54 GMT _If you are trying to grow your business [1], 2011 studies have uncovered some great news for you! A social media marketing report conducted by the Social Media Examiner has stated that SMALL _BUSINESS OWNERS SAW THE GREATEST RESULTS FROM SOCIAL MEDIA MARKETING! According to the report, the self-employed and small business owners were most l...http://www.deliveringcustomers.com/blog/how-to-have-a-credible-business-website.htmThu, 01 Mar 2012 10:03:49 GMT Whether you are looking to build a website for your business, or simply revamp the one you have, IT IS EXTREMELY IMPORTANT THAT YOUR VISITORS VIEW YOUR DOMAIN AS A CREDIBLE SOURCE FOR THE INFORMATION THEY'RE AFTER. But what does this mean? And what kind of criteria does the typical web-surfer use to decide whether or not a website is credible...http://www.deliveringcustomers.com/blog/5-reasons-why-youre-missing-out-on-more-customers.htmWed, 29 Feb 2012 03:23:20 GMT Like any other business, what you're after is _more customers._You're working hard to grow, but are you doing everything you can to ensure that those efforts pay off? So many companies are missing out on the opportunity to attract new customers, and they don't even know it! Here are some common mistakes that could be keeping you from picking up ...http://www.deliveringcustomers.com/blog/the-key-to-improving-your-businesss-sales.htmThu, 01 Mar 2012 01:06:49 GMT You probably know that your business could use some improvement, but maybe you're not exactly sure of just what needs to be done to increase your sales [1]. It's hard to know just what your company is missing if you haven't been tracking your progress, or evaluating the performance of all the hard work you've put in! The key to knowing what yo...http://www.deliveringcustomers.com/blog/how-entrepreneurs-are-growing-their-sales-and-making-loads-of-money.htmThu, 01 Mar 2012 01:13:31 GMT Are you an entrepreneur wondering how to get your business growing? Are you hoping to make loads more money in 2012? If so, then read on. Take a moment to THINK ABOUT HOW MUCH YOU ARE CURRENTLY SPENDING ON MARKETING, and how you are spending it. Maybe you have an ad in the yellow pages or the newspaper, or you're thinking about getting one. B...http://www.deliveringcustomers.com/blog/6-reasons-your-growing-business-should-use-email-newsletters.htmThu, 01 Mar 2012 03:24:44 GMT Whether you are trying to attract new customers or keep your existing ones coming back, offering an email newsletter is a great way to help grow your business. Wondering why you should implement this tactic into your digital marketing strategy [1]? Here are a few reasons that might help to convince you 1. SIMPLY OFFERING A NEWSLETTER IS A GR...http://www.deliveringcustomers.com/blog/do-your-customers-return-why-client-loyalty-is-crucial..htmFri, 17 Feb 2012 01:30:35 GMT While it is certainly important to take measures that will bring in new customers to grow your business [1], you don't want to forget about those clients you have already served, or the ones you take care of on a regular basis. Are you doing anything to ensure that these clients will loyally return to you should they require your product or serv...http://www.deliveringcustomers.com/blog/twitter-and-your-business--3-reasons-why-now-is-the-best-time-to-get-a-twitter-account.htmTue, 01 May 2012 04:04:14 GMT Whether you're firing up a new business, or you are just unsure about how to use social media for your company, the time has never been better to take advantage of a Twitter account. Over the past couple of years, Twitter has implemented a number of new features that will prove helpful in your endeavour to promote your company: 1- IT CAN NOW ...http://www.deliveringcustomers.com/blog/digital-love-are-you-hooking-up-with-your-suppliers-customers-and-friends.htmTue, 14 Feb 2012 12:29:43 GMT _February 14th _is upon us once again. Love is in the air and Cupid is brandishing his bow. Here at DC, Valentines Day means one thing to us. _Hooking up_ Using inbound links that is! Inbound links share the digital love by linking to your website from other locations online. Not only can these links attract more visitors to your site, but th...http://www.deliveringcustomers.com/blog/find-more-customers-by-helping-them-find-you!-how-to-blog-for-business.htmFri, 10 Feb 2012 11:32:37 GMT How do you find customers on the web? You help them to find _you!_ One of the most efficient ways you can build additional traffic to your company website and connect with more potential customers, is through a business blog [1]. WHY YOU SHOULD BLOG Over the last decade, blogging as a form of online marketing [2] has exploded! Businesses ...http://www.deliveringcustomers.com/blog/marketing-words-explained---seo-dictionary-of-terms.htmFri, 10 Feb 2012 01:37:37 GMT So you've come to understand the importance that online marketing [1] [2] plays in the accessibility and growth of your business. Great! But delving into the world of SEO, or search engine optimization, requires learning a slew of new terms and industry jargon. But do your homework, get to know these words, and you'll be talking the talk in no t...http://www.deliveringcustomers.com/blog/i-cant-find-my-website!:--why-you-cant-see-your-site-in-searches.htmMon, 06 Feb 2012 10:59:37 GMT Are you wondering why your website isn't showing up in Google's search results? If you're having trouble finding your web page, chances are that your customers are too! But here's the good news: If you're a business with a website, there _is_ a potential for more clients to find you online. One of the most efficient ways to optimize your se...http://www.deliveringcustomers.com/blog/print-ad-not-working-want-to-generate-more-business-heres-how.htmFri, 03 Feb 2012 11:31:08 GMT _Do you have a print ad in the Yellow Pages? Is it generating the type of response you hoped it would? Maybe you own a local garage door repair business, you're reputable, and business isn't bad. But like any other entrepreneur, what you're after is growth_. You want _more_ business. Unfortunately, your print ad isn't going to deliver like th...http://www.deliveringcustomers.com/blog/how-to-convert-leads-and-sell-more-using-landing-pages.htmMon, 20 Feb 2012 10:22:15 GMT What is a landing page and what makes them so sucessful? The landing page is the area of your website where traffic is sent to prompt a certain action or result. These pages play an important part in converting leads and ultimately helping you sell more. There are, however, some things to consider when utilizing these marketing strategy tools. ...http://www.deliveringcustomers.com/blog/dos-and-donts-simple-tips-for-optimizing-your-social-media-strategy.htmTue, 31 Jan 2012 03:50:47 GMT When it comes to online marketing, social media have quickly become one of the most effective ways to communicate information about your brand and to foster valuable customer relationships. There is much to learn, however, about communicating with a large, diverse audience, and while attempting to leverage social media for your business may be o...http://www.deliveringcustomers.com/blog/a-few-more-customers.htmFri, 10 Feb 2012 06:49:53 GMT If you are like most business owners you probably sit around thinking about this very issue. How can I bring in just a few more customers this week, month, or quarter? Chances are you offer a good product or service that your target market can benefit from but you don't have a marketing system that consistently attracts the type of buyers yo...http://www.deliveringcustomers.com/blog/movember-–-facial-growth-revenue-growth-and-a-case-study-in-social-media.htmWed, 29 Feb 2012 02:51:58 GMT How fitting that a charity identified with impressive facial hair growth is delivering remarkable fundraising growth. Movember [1] has been growing its global fundraising revenue at a 182% per year, a growth rate that would make any business owner envious. Movember has leveraged social media and provided a platform for people to easily con...http://www.deliveringcustomers.com/blog/waterproofing-your-basement.htmFri, 06 Apr 2012 08:02:52 GMT Each week I have numerous conversations with business owners about their websites and online marketing. Here are 3 mistakes that are often made and are easy to fix. 1. CALL TO ACTION - the purpose of your website is to attract qualified buyers that are looking for your product or service and capture leads. When somebody lands on your websi...http://www.deliveringcustomers.com/blog/5-techniques-to-effectively-convert-visitors-to-customers.htmMon, 15 Aug 2011 02:37:36 GMT Every page on your site should have a call to action; a response you want visitors to complete. But how do you encourage users to act? How do you create an effective call to action? The effectiveness of your site should not be measured by traffic but by the number of visitors you convert to paying customers. Every page on your site should ...http://www.deliveringcustomers.com/blog/3-common-website-mistakes-and-how-to-fix-them.htmTue, 02 Aug 2011 07:12:58 GMT Each week I have numerous conversations with business owners about their websites and online marketing. Here are 3 mistakes that are often made and are easy to fix. 1. CALL TO ACTION - the purpose of your website is to generate leads and convert them to customers. When somebody lands on your website, presumably they are interested in a pro...http://www.deliveringcustomers.com/blog/seo-explained-simply.htmFri, 06 Apr 2012 08:08:42 GMT For many businesses owners SEARCH ENGINE OPTIMISATION is still something of a mystery. What they need is SEO explained simply, SEO explained in a way they can immediately understand. The thing is SEO is pretty simple. Google and other search engines return pages based on what their search engine software thinks is the most relevant and most ...http://www.deliveringcustomers.com/blog/dc---shakes-up-foot-care-industry.htmSun, 26 Jun 2011 10:21:48 GMT DELIVERING CUSTOMERS - changes the foot print of the Orthotics & Foot Care industry in Windsor with the launch of Foot Care Institutes new website. With the launch of the site the landscape in Windsor has dramatically changed. In early June Foot Care Institute launched their new revitalized website, with a focus on promoting their key service...http://www.deliveringcustomers.com/blog/turn-your-website-in-to-a-sales-machine.htmFri, 03 Jun 2011 04:39:04 GMT In order to transform your site from a web-brochure to a useful sales funnel you need to understand a few key ideas. Who are your ideal customers? What are they looking for? What would this customer type into Google if they were looking for a product or service like the one you offer? There will be obvious key words, and less obvious searched...http://www.deliveringcustomers.com/blog/pop-up-canopy.htmTue, 19 Apr 2011 05:34:09 GMT My client Pop Up Canopy, a Canadian distributor that stocks Pop Up Canopies. One of the first conversations I had with the president of the company was around the keywords that may be important to his target market. In other words what key word phrases were potential customers looking for when they were searching for products he carries? He had ...http://www.deliveringcustomers.com/blog/ez-up-canada-3-words-that-make-a-huge-difference.htmTue, 31 Jan 2012 02:30:21 GMT I recently took on a new project for SoftSigns.com [1], a Canadian distributor for the EZ UP brand. One of the first conversations I had with the president of the company was around the keywords that may be important to his target market. In other words what key word phrases were potential customers looking for when they were searching for produ...http://www.deliveringcustomers.com/blog/how-to-increase-my-sales-and-make-my-business-grow.htmWed, 08 Feb 2012 10:35:26 GMT You are not alone many entrepreneurs ask themselves these same questions. Whenever I meet with an entrepreneur I am always curious to find out how much of their current business is being driven from their website? Is their site a part of their overall lead and sales strategy or just a static brochure that is rarely updated. If you fall int...http://www.deliveringcustomers.com/blog/axxess_payments_project.htmSat, 27 Nov 2010 09:47:40 GMT We recently were asked by Maurice Verrelli [1] President and founder of Axxess Payments [2] to design a new website and online marketing strategy for his payment processing company. After discussing the project with Maurice we agreed on a budget and strategy. The first step was to design his new website [3] and make sure we came up with pe...http://www.deliveringcustomers.com/blog/starbucks-canada-why-dont-you-have-a-free-wifi-service-that-is-easy-to-log-into.htmThu, 02 Dec 2010 10:52:11 GMT I have been to Starbucks locations all around the world (Asia, Europe, Australia, North America), and over a thousand times (although I haven't counted I will assume an average of 3 times per week for 10 years = 3*52*10 = 1,560 times). Given this fact, I have the right to write this blog. Over the past few months, I have been deliberately ret...http://www.deliveringcustomers.com/blog/seo-strategy-sme.htmThu, 04 Nov 2010 02:44:57 GMT Search Engine Optimization (SEO) is one of the major buzzwords today, specifically as a means to get a step ahead of your competition. Concurrently, there is so much misinformation out there, and over 95% of the people (this is my estimate) do not really have a thorough understanding of it. When an small to mid-sized enterprise (SME) is looki...http://www.deliveringcustomers.com/blog/embrace-the-decline-of-small-town-ontario-newspapers.htmThu, 04 Nov 2010 02:48:08 GMT In 2002 Aaron and I started a mobile retail tool business. The concept was very simple we would import inexpensive tools from Los Angels and sell them in small town Ontario. The business plan called for us to rent a hall, send out a double sided flyer to the full distribution of the local paper, set up our tools to sell in the hall and collect t...http://www.deliveringcustomers.com/blog/before-you-can-lower-your-customer-acquisition-cost.htmThu, 22 Mar 2012 09:00:51 GMT YOU HAVE TO KNOW HOW TO CALCULATE IT. As management guru Peter Drucker has said "If you can't measure it, you can't manage it." What does a customer cost to acquire? How much is a customer worth? Let's walk through an easy example so you can figure this out for your company. Bob runs a College Pro Painters business to earn some extr...http://www.deliveringcustomers.com/blog/the-small-guy-is-growing-up-if-we-wants-to.htmThu, 02 Dec 2010 10:51:03 GMT The tools that Google has made available to everyone have created a whole world of opportunities for businesses and the web; the exploitation of those opportunities depends on the owners and managers of these businesses embracing these (somewhat) new technological tools. The technological tools that I am talking about are Google Analytics, Ad...