How to Write Marketing Emails
Email campaigns are one of the most cost-effective, efficient ways to market your business online. As an entrepreneur, you’ve probably heard this before. Maybe you have already even chosen an email campaign marketing service.
You’ve got everything set up and that’s when you realize that you don’t know the first thing about what to write in a marketing email! While achieving the greatest click-through rate may take some experimentation, there are a few golden rules you should adhere to- even for your first campaign.
3 Rules for Writing Marketing Emails
1. It starts with the subject line
The subject line is the most important factor when it comes to determining whether or not your recipients actually open and read your email. Think about your own personal email account. Like everyone else, you probably hate spam.
It is likely, however, that you’ve subscribed to a few businesses’ mailing lists that you truly don’t mind hearing from. Chances are that their emails offer something of value or interest to you, and you know whether or not you want to read what they’re sharing as soon as you read the subject line.
Aim for the highest click through rate by ensuring that your subject line actually shows up in its entirety. If the title of your email is too long, the end of it will get cut off and your recipient will not get a complete picture of exactly what the email contains (or why they should care for that matter).
It is recommended that you keep your subject line below 50 characters, 20 if you have a large mobile audience.
2. Keep the body short and simple
As for the body of your email – the real meat- remember to keep it simple. Many inexperienced marketers get preoccupied with sending out as much information as possible, and in the most visually appealing manner, that they lose sight of the true essence of the email.
There’s no need to try your hand at novel-writing here. Your audience is busy, just like you, and so your message had better get to the point quickly. 150-200 words is fine, and don’t overwhelm your recipient with too many fonts, colours, or sizes. Simple is good.
3. Call for action
The point of your email campaign should be to get your audience, in some way or another, to act. Whether it is to check out your new blog entry, download your latest eBook, or use a coupon, your email should contain a call to action. Make sure to focus on this call to action and don’t detract from its sway with too many pictures, social media buttons or other distractions.
Now that you’ve got a better idea how to write a marketing email, check out our related article, Five Tips for a Sucessful E-Mail Newsletter.