Want Your Website to Show Up on Google? Avoid These 4 Mistakes
As a business owner, you know how important it is to get your website to show up on Google, but that’s not always as easy as it sounds, especially if you’re making simple website mistakes- and don’t even know it!
Look out for these 4 mistakes that may be hindering your efforts to get your website to show up on in Google’s search results.
1) Your page title is too long
Your page title is not just for telling your visitors what the page is about in Google’s search results. The title also shows up in the top of your browser window to help the search engine categorize your page.
If the title is too long, (over 65 characters), it will get cut off in search results, so your potential customers may not get a complete idea of the topic.
More importantly however, long titles dilute the keywords or terms you have used, making it less likely for you to rank in response to specific search queries for those terms. Keep titles concise!
2) There’s not enough text on your website
Search engines routinely scour the web to identify what websites are about, and to which type of searches they are relevant. While pictures and video are great, Google reads text most effectively.
3) You aren’t updating your website
Search engines like Google grant greater authority to websites that are constantly putting out new content. Try keeping a business blog!
4) You use the exact same keywords on every page
Each page on your website is an opportunity to optimize for a different search term. If you are using the same keywords on every page, you’re limiting yourself to only one search query!
For example, if you run a garage door business, one page might be optimized for the terms “garage door repair” and the name of the city you service, while another page might aim to attract searches for “broken garage spring”.
Your website is the hub of your online presence, and if you’re making vital mistakes, there’s a good chance that it’s costing you potential customers! Stay on top of your game though, and it will show up at the top of Google’s search results. Watch the leads come rolling in!
Check out our free guide to digital marketing success below!