How To Use Pinterest For Marketing Your Business

How To Use Pinterest For Marketing Your Business

Pinterest may be the new kid on the block when it comes to social networks, but this virtual pin board has certainly picked up steam, and its sway had best not be ignored when it comes to marketing your business!

According to MarketingProfs, Pinterest boasts 20 million unique users, and has been announced by comScore as the fastest growing social network in history!
So what can Pinterest do for your business? Well consider this: Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. It beats out Twitter on this front as well.

If you have an online store, or are involved in Ecommerce in any way, you may also be interested to know that Pinterest has great conversion rates. In fact, 21% of users have purchased an item that they came across on a pin board.

Tips for Using Pinterest to Market Your Business

Are you a beginner pinner? Take some time to explore Pinterest. Check out the categories, read captions, and take notes on what others are doing. Once you’ve got the gist of how the network operates, consider these marketing tips:

Create a board for your business and pin content from your website
Add sharing options on your website so visitors can pin directly to their boards (make sure to use visually appealing content on your site!)
Incorporate Pinterest into your email marketing campaigns by inviting readers to follow your boards
Follow users in your target market. Like and comment on their activity

Remember, as with all social media, you will have the most success with Pinterest if you are consistently active. Take the time to do make sure your account is getting regular activity. You’ll see your website traffic increase, and you will probably make a few online sales too!

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