Twitter and Your Business: 3 Reasons Why NOW is the Best Time to Get a Twitter Account
Whether you’re firing up a new business, or you are just unsure about how to use social media for your company, the time has never been better to take advantage of a Twitter account. Over the past couple of years, Twitter has implemented a number of new features that will prove helpful in your endeavour to promote your company:
1- It can now be used for search engine optimization
Many business owners make the mistake of assuming that social media is simply used for expanding reach and engagement, and promoting brand awareness. While this is indeed true, activity in social media like Twitter can also help your company’s website rank higher in organic search results!
The more links that exist to direct potential viewers to your business page, the higher search engines rank your website in the competition to appear in search results. In an interview last year, both Google and Bing confirmed that tweeted links count towards a search engine’s organic rankings.
In the same interview, these search engine giants noted that your influence on Twitter (ie the more followers you have), the higher your authority. If these considerations alone aren’t reason enough to open a Twitter account for your business and start collecting followers, then what is!?
2- It now features specialized brand pages
Twitter recently introduced brand profile pages with features that create a compelling environment for followers. The new pages include large, customizable headers, which can be used to display a logo or tagline, creating a page that captures the essence of what your company is all about.
The new layout also includes a ‘featured tweet’ option, in which businesses can select a spefic tweet to appear above their timeline with optional images or videos attached. This is a great opportunity to promote particular campaigns or offers, as the featured tweet boasts a much longer shelf-life than a regular Twitter update.
3. They now offer embeddable tweets
Also among this list of useful new features is the ‘embeddable tweet’. This means that you can embed a tweet onto your company webpage, blog, in emails, or anywhere else you like. Visitors can follow, retweet, or click on a link embedded on the tweet without actually going to the Twitter page. This opens up amazing opportunity for businesses to showcase customer testimonials, get feedback on an issue, or even conduct polls!
Now that you have an idea of the ways that Twitter can help your business grow, check out some simple tips for optimizing your social media strategy.