Why Your Small Business Website Can (and Should) Offer Ebooks
One of the greatest benefits of having a small business website, is possessing the ability to share useful information with your potential customers. Today, consumers are increasingly conducting research online before they purchase a product or service. By presenting yourself as a credible source, you are not only establishing your business as an industry leader, but you’re increasing your chances of making a sale!
What is an Ebook?
If you are like most people and writing frustrates you, then even the word ‘Ebook’ might sound intimidating. Don’t worry; it’s not as bad as it sounds! The type of Ebook we are talking about here is basically a digital pamphlet, an online brochure that is commonly offered for download in PDF format. It doesn’t have to be too long. For your purposes, 10-20 pages (including pictures) will do.
What should my Ebook be about?
The purpose of the Ebook is either to offer extended information on your product, service, or industry to your website visitors, or to offer them some sort of guide to assist in their decision making.
For example, if you own a garage door company, you might offer an Ebook on garage door safety, and the importance of replacing old technologies. As a painting contractor, you might write a guide to choosing the perfect colour and finish for your walls.
I don’t want to spend a lot of money. Can I create an Ebook affordably?
Anyone can offer Ebooks. A very quick and affordable way to create your own Ebook is through OpenOffice. It’s free and works very much like Microsoft Word. For detailed instructions, check out this video: