Print Ad Not Working? Want to Generate More Business? Here’s How:
Do you have a print ad in the Yellow Pages? Is it generating the type of response you hoped it would? Maybe you own a local garage door repair business, you’re reputable, and business isn’t bad. But like any other entrepreneur, what you’re after is growth. You want more business.
Unfortunately, your print ad isn’t going to deliver like they did back in the day. In this digital age, your potential customers are increasingly relying on search engines to find the service they’re after. In fact, studies have led us to expect that Yellow pages usage will decline by almost 40% over the next four years!
That being said, it’s easy to see why your online presence is crucial to the future growth of your business. Whether you already have a website or not, here are a few things you need to know about online marketing:
It’s cost effective
Compared to outdated directory ads, search engine optimization can bring you substantially higher returns on your investments.
Online marketing reaches a large number of people quickly and efficiently.
It takes more than just slapping up a website
Remember, online marketing requires strategy and planning. Chances are your competitors are online too, and you have to take the steps to ensure that it is you that your potential customers find. Do this right, and you can toss those yellow pages were they belong: in the recycling bin!