Why You Need To Add Images to Your Website

Why You Need To Add Images to Your Website

Lately we have been discussing the idea that ‘content is king’. While generally this idea refers to written content, we mustn’t forget about visual content as well. Adding images to your website is not just about making it look pretty. There are many reasons why you need to add images to your website, and this article will discuss a few of them.

SEO

One of the biggest mistakes that business owners make is failing to realize that images also play a role in the search engine optimization of their website. For this reason, images must be named strategically. Pictures, like the pages they appear on, should be named with the intention to drive traffic for specific keywords. This way, your picture will appear in a search engine image query for related terms.

Click through rates

If you are posting links to your blog articles or pages of your website, including a picture will help to drastically increase click through rates. If there is a picture on the page you are posting, it will show up in the link’s thumbnail. This may not sound like a big deal, but users are far more likely to click on a link with an associated image.

Build Trust

Before purchasing a product or service, most consumers do some research online. When they come across your business website, they are looking for indicators that you are a legitimate, trustworthy business. Including before and after pictures, or photos of your uniformed men, marked trucks or products helps to build credibility in the eyes of your visitors.

Of course, there is something to be said about the aesthetic appeal of pictures as well. Studies have shown that visitors often base their opinion of whether or not a website is credible simply on the design of the site. Let’s face it, a website without visuals isn’t exactly appealing.

For more tips on how to have a great business website, download our Ebook!

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