Make Your Business Stand Out Online With Digital Marketing
Having a website is necessary in today’s digital society; that much we know for sure. But is simply having a company website enough to make your business stand out online?
To answer that question for yourself, consider the proverbial cliché: “if a tree falls in the forest, and there is no one there to hear it, does it make a sound”? This same principle applies to your online presence. If you have a website, and your potential customers haven’t seen it, how will they know your business exists?
Many entrepreneurs make the mistake of building a website, only to sit back and wonder why nobody is looking at it, or why it’s not generating new business. Meanwhile, their local competition is busy collecting leads, and moving in on their market share!
In order to successfully leverage the Internet for your purposes, you must have a digital marketing plan that is designed to make your business stand out online.
What does it mean to ‘stand out’?
Standing out online means that when a potential customer conducts a search for a product or service that you offer, that it’s your website they find. They’re not going to end up on your site if it doesn’t appear on the first two pages of search results. In fact, most Internet users don’t even venture past the first page!
Besides a good page ranking, your website should stand out compared to others by being a credible source of information for visitors. 78% of Internet users conduct product research online before purchasing. Providing them with the answers they’re after will help to push them along the sales cycle.
Finally, standing out online may mean interacting with your past and potential customers in an engaging way. Using tools like social media, or video content can be helpful.
Keep in mind that standing out online definitely involves more than just having a website. A digital marketing plan that involves strategy and planning will make all the difference!