The Key to Improving Your Business’s Sales
You probably know that your business could use some improvement, but maybe you’re not exactly sure of just what needs to be done to increase your sales.
It’s hard to know just what your company is missing if you haven’t been tracking your progress, or evaluating the performance of all the hard work you’ve put in! The key to knowing what your business needs to improve, and determining the proper ways to achieve this growth, is analytics!
Marketing analytics is a tool used by companies to measure and critically review data in order to make strategic marketing decisions. There are numerous online analytics tools available, the most popular being Google Analytics.
Of the loads of useful ways that you can utilize this tool to help your business grow, here are a few to get you started:
Measuring how your keywords are working
You can use analytics to measure the effectiveness of the keywords you have chosen for your site. You can then take what you’ve learned to decide on which keywords you may want to try out in order to improve your search rankings in the future.
Deciding what to blog about
If you have a blog, or are planning to start one up, you can use analytics to monitor how your audience is responding to certain topics. The data you collect can be used to inform your future decisions about what to write about in your blog!
Measuring conversion rates
Once your website is all geared up with landing pages, calls to action and lead conversion forms, you’ll want to use analytics to determine how all of your hard work has paid off! How many leads are you collecting?
And if you’ve implemented a lead-nurturing program, how many of those leads have successfully converted into paying customers? If your answer to these questions is ‘not many’, you can use analytics to experiment with the effectiveness of new tactics!
Monitor responses to your social media presence
Learning how to leverage social media for your business can be overwhelming at first. Not only do you have to familiarize yourself with the various tools available, but you will also need to take the time to learn how to use them properly. To make this process easier, there are various social media monitoring tools (including Google Alerts, HootSuite, or TweetDeck) that you can use to track the buzz around your company, brand, or industry.
Remember, you’re putting in lots of work to help your business grow. Make sure that work pays off (in the form of more customers!) by tracking your progress with analytics and identifying room for improvement.