Helpful Tips For Using YouTube for Business
If you’re not using YouTube for business, it’s time to start! With over 800 million unique visitors each month, YouTube is the second most visited website on the internet (after Google).
If you’re using other social media in your marketing strategy then consider this: every day, 500 years worth of YouTube videos are watched on Facebook, and over 700 are shared on Twitter each minute. Convinced?
Now that you can see the value in marketing your business with video, refer to these helpful hints for using YouTube for business.
Keep it short
When making a video, remember not to get carried away. Most people don’t have very long attention spans, and will loose interest quickly if your clip drones on.
Believe it or not, Forrester Research has found that video content is 50x more likely to show up at the top of search rankings than written content. Apply your SEO tricks to the title and description of your video, and see how many views you can get by harnessing organic search traffic.
Most entrepreneurs are discouraged from using YouTube for their business because the very thought of making a video is daunting. Don’t let this stop you! Your videos don’t have to be fancy or intricate. In fact, you can even re-use existing content.
Create a slideshow with your pictures, add some music, a voiceover, or an audio recording of a customer testimonial, and you’re set to go!
While of course you want to make your business out to look great, we all know that sales pitch videos can get pretty stale. Why should your potential customer want to watch your YouTube clip? Are you providing any kind of useful information they might be looking for in their research? Maybe you will offer a coupon code at the end?
Don’t be discouraged by YouTube! If you can only make one or two videos, that’s fine! It’s better than none. Create a channel for your business and curate other video content along with your own, or embed your video on your business website!
For some more ideas check out this article: How to Use Video on Your Business Website: 5 Creative Ways.