How to Grow Sales by Improving your Business Website Content
Improving your business website content is an easy, efficient way to grow sales. While many entrepreneurs simply view their business website as a brochure for potential customers, web-savvy businesspeople know that it can function as a sales machine!
Putting out fresh content on a regular basis is extremely important to the authority of your business website, and provides ample opportunity to utilize keywords and other SEO tactics. In other words, it’s what helps you get found in Google’s search results! Remember, the more potential customers that find your website, the better opportunity you have to grow your sales.
Consider these ideas to improve content on your business website:
We’ve said it before and we’ll say it again. Blogging is one of the most effective ways to improve your business’s web presence. Not only does it help your potential customers through the research portion of their purchasing decision, it establishes your business as an industry authority. Unsure of where to start? Check out our blogging tips!
Create a News Room
Show your visitors that you are up-to-date with industry buzz (and show off a little bit too!) by providing them with a newsroom containing any mentions of your company in the media, awards received, updates about products, event information etc. What a great way to squeeze in some more content!
Include Existing Customer Info
Consider including information about/from existing customers that have good things to say about the product or service your business offers. Reviews, testimonials, case studies, and customer portfolios not only make you look good, they make for good content too.
Just because your blog offers useful resources for potential customers doesn’t mean you should dismiss including resources in other forms. Include a resource center!
Remember, your business website is more than just a brochure, it’s a vehicle to grow sales, and one of the best ways this can be done is by including more, SEO optimized content.