Great News For Your Growing Business!
If you are trying to grow your business, 2011 studies have uncovered some great news for you! A social media marketing report conducted by the Social Media Examiner has stated that small business owners saw the greatest results from social media marketing!
According to the report, the self-employed and small business owners were most likely to strongly agree with the statement that social media is important to their business. These statistics might help to explain their excitement:
– 59% of small business owners reported that social media helped them to establish new partnerships
– This group was twice as likely to find qualified leads than any other types of businesses
– Out of the self-employed and small business owners surveyed, 48% reported improved sales as a direct result of their social media efforts
And if you think you have to be a big player to get noticed on social media, this study is your wake-up call! Almost every participant, regardless of the type or size of their business, found that social media has helped them to stand out in a crowded and noisy marketplace, leading to increased exposure and even increased website traffic and subscriptions.
While this is great news, keep in mind that leveraging social media for your growing business takes time. Most businesses report spending anywhere from 6-11 hours per week on their various accounts. This may sound steep, but put in the work, or hire someone to do it, and you’ll find that it’s worth it!