How to Get the Right Twitter Followers For Your Business

How to Get the Right Twitter Followers For Your Business

Creating a Twitter account for your business is a great way to raise brand awareness and interact with a wide and diverse audience. As with any social media account, gaining and interacting with followers or ‘fans’ is the primary focus.

It can take a little while for a new Twitter profile to gain momentum, and acquiring followers is often a gradual process. It is important to note however, that it is not necessarily the number of followers that matters most, but rather the quality of followers.

Having thousands of people following your business’s tweets is of course great for exposure, but on the other hand followers half way across the world aren’t doing too much for a local business. In order to make the most out of a business Twitter account, the right kind of followers are required.

Tricks to Acquire the Right Twitter Followers and How to Engage Them

Getting the right Twitter followers can mean increasing local business- and luckily there are some techniques and tools that can be used to create a targeted audience on Twitter. Give these a try:

1) ‘Borrow’ Followers

It is a general rule that around 30% of Twitter users will follow back. To take advantage of this statistic, your first step is to find someone else that members of your target market would be likely to follow (browse Twitter’s categories for some good ideas!). For example, if you own a bookstore, you might take a look at who is following CBC Books.

In front of you sits a list of thousands of followers that are interested in reading. Follow CBC Books’ followers, and about 30% of them will follow you back! Bonus: You can even check out where each follower lives in order to target an audience in your locale.

2) Conduct an Advanced Search

Twitter has a wonderful feature that allows you to search for users or tweets from a certain geographical area, containing certain keywords, or belonging to/mentioning certain accounts.

3) Engage When Users Are Online

In order to get the best possible interaction with your Twitter followers, it is ideal to engage them while they are online. offers a free analysis to determine just when is the best time to connect with your followers.

In order to get the most out of your business Twitter account, you need the right followers. Follow these tips, and you’ll be on your way to building a very valuable following!

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