How to Get Customers With Your Website
One of the most efficient, and cost effective ways to get customers is with your website. If your business doesn’t have a website, you’re missing out on a great opportunity to grow your business!
The fact is, your company’s website is the most important marketing tool you will ever have. Not only can it attract potential customers, it can establish your business as a thought leader, and collects leads all at once!
In order to ensure that your website is getting you the most new customers it possibly can, it needs to be optimized in these three areas.
Attracting potential customers
Unlike ads in a newspaper, which attempt to interrupt potential customers and hopefully capture their attention, a website functions as a response to consumers that are already looking for the product or service you provide.
In order to ensure that your website is showing up in Google’s search results, you will have to implement Search Engine Optimization tactics. If used properly, these digital marketing tricks can help your website to stand out amongst those of your competitors.
Establishing your business as an industry thought leader
Consumers like to do research on a product or service before they purchase it. Your website should provide helpful information to guide them along their decision process. If potential customers see your site as a valuable learning source, they’ll be more likely to purchase from you. One of the best ways to share your expertise is with a business blog.
Perhaps your potential customers are still researching, and they’re not quite ready to purchase yet. You want to make sure you have the means to remind them that you are a viable option once they decide it’s time to buy. By offering useful information in exchange for an email address, you can collect contact information from your visitors in order to implement a lead nurturing process later on.
How is your website doing in these three areas? Is it getting you new customers? If you’re interested in finding out how your website measures up to that of one of your local competitors, sign up here for a free website evaluation!