I recently took on a new project for SoftSigns.com, a Canadian distributor for the EZ UP brand. One of the first conversations I had with the president of the company was around the keywords that may be important to his target market. In other words what key word phrases were potential customers looking for when they were searching for products he carries?
He had some thoughts, as did some of his key employees. In addition to writing down there thoughts we ran a key word search to see what terms were actually being searched in Canada. While they were ranked well for EZ UP Ontario and various other key word phrases they weren’t showing up for EZ UP Canada.
For this particular product line EZ UP Canada is the most searched key word, approximately 300 searches get done on a weekly basis for EZ UP Canada and most of them are done by potential customers looking to find a Canadian distributor of this iconic brand. This one key word phrase represents a huge opportunity for SoftSigns.com.
Our goal is ensure that when potential customers Google – EZ UP Canada the search engine returns our client as one of the top listings.
The small investment required to rank well for this key word will easily be recouped in additional sales.
Let me know if you want advice on keywords for your company.