Do’s and Don’ts: Simple Tips for Optimizing Your Social Media Strategy
When it comes to online marketing, social media have quickly become one of the most effective ways to communicate information about your brand and to foster valuable customer relationships. There is much to learn, however, about communicating with a large, diverse audience, and while attempting to leverage social media for your business may be overwhelming at first, your efforts are sure to pay off. Here are a few hints to get you on your way…
Don’t – leave gaps in your profile/page information
It sounds like a no-brainer, but this is probably the simplest step you can take to leverage an organic search presence. When you fire up any social media account, make sure to provide as much information as possible about who you are, what you do, and how you can be contacted. Include a picture. Keep in mind that Google+ profile and page information is consistently incorporated into search results. Brand presence is a must!
Do – get your employees connected
Ask your staff to help generate local business by using their social networks on your behalf. If your employee’s connections know their friend or family member works for a local pet grooming company, chances are they will contact him/her when Fluffy needs a haircut.
Don’t – sound like a broken record
In the same way that Google’s algorithm penalizes websites with duplicate content in search results, Twitter will penalize users who make a misguided attempt to gain visibility by posting the same link or tweet repeatedly. Also avoid posting similar messages to multiple accounts. While a little bit of uniformity is okay, try to cater your content to each individual account to deliver more relevancy.
Do – keep your ear to the ground
Position yourself as a resource for local events in your industry. Whether live or web-based, you want to be on top of, and participating in, everything that is happening. Keep your audience coming to you for the scoop, and you’ll become an indispensable resource.
Don’t – get off topic
As you endeavour to secure a sustainable base of followers, it is important to maintain consistency when publishing your social media updates. Remember, your subscribers follow you for a specific set of reasons, and off-topic posts diminish the value of your account.
Do – monitor social media mentions
When people are talking about your brand, related products and services, or your competitors, you want to be the first to respond. Provide information about your product, answer questions, offer a coupon. Not only will your real-time information generate new leads and keep your existing customers happy, you will establish yourself as a local thought leader. Now that’s something to think about.