How Customer Testimonials Will Help You Have a Better Website
Many entrepreneurs overlook the fact that customer testimonials are a strong marketing tool, and that they can help you to have a better website!
Research has proven that including customer testimonials on your website validates trust, and helps in the lead generation process.
If you’re not sure how to go about including customer testimonials on your website, here are a few tips to get you started:
· Don’t fake your testimonials. Your potential customers will be able to tell that something is fishy if an overly enthusiastic testimonial praises your company as the best thing since sliced bread.
· To collect testimonials, check out what people are saying about your business on Yelp! or other review sites, or include a call out box on your website where existing customers can give you feedback or write a review.
· Compliment your testimonials with before and after pictures or a case study.
· If you have a business Twitter account, consider embedding customer tweets on your website.
Remember, your potential customers need to know that they trust you before they purchase your product or service. Customer testimonials will help you have a better website by demonstrating to consumers that you run a business that is tried and trusted by the community it serves.