How to Create an Email Campaign for Your Door Business
If you own a door business, you’re probably looking for new and fresh ways to market your company. Why not create an email campaign?
Email campaigns continue to be one of the most preferred marketing tactics, because they are fast, efficient, and inexpensive.
But before you jump right in and create an email campaign for your door business, there are a couple of things that must be done:
1. You must compile a contact list
While there are places you can purchase contact information, this is a rather intrusive and usually ineffective way to conduct an email campaign. Recipients probably won’t know who you are or why they should be interested in your product, and the email will probably just end up in the trash.
It takes a lot more time and work, but collecting your own contacts through your business website will ensure a far more successful campaign. Implement a call to action on every page. Make sure to include a good incentive to click. Sometimes a free quote is not enough. Consider offering a coupon too.
2. You must select an email campaign marketing service
Using an email marketing service will allow your door business to create and send email campaigns easily and efficiently. They will usually include:
· A design interface with templates
· A contact management system
· Advanced reporting options
· Extra features
Here are a few examples of email marketing services. Each has different features, and which service you choose will depend on the specific needs of your business and the size of your contact list.
· Graphic Mail : $9.95 for 2,000 emails
· GoDaddy: $9.99 for 1,000 emails
· Benchmark Email: $9.95 for 600 emails
· Campaign Monitor: 7.50 for 250 emails
Email campaigns are a great compliment to any digital marketing plan, and a proven way to get more customers. But if you don’t have the time or energy to do it yourself, or if you feel a little unsure, hiring a web marketing consultant is a smart investment that is sure to pay off!
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