The Cheapest Way to Attract Clients
As an entrepreneur, you’re always looking for a new way to attract clients. There are many different marketing tactics you can try, but some have a shockingly low return on investment.
In order to get the most out of the money you spend, you need to indentify the cheapest, (but yet still effective!) ways of attracting clients. Before trying out a new tactic, ask yourself these questions:
Is it outdated?
While many businesses still opt for large ads in the Yellow Pages, the print directory is a dying medium. Consider optimizing your website for online search instead!
Will it help my business position itself as an answer to consumer questions?
When today’s savvy shoppers are looking for a product or service, they put in the time to do some research. Print ads, like those found in a newspaper, aim to interrupt the reader to draw attention to what your company has to offer. Most of the time, consumers will glaze over these ads and continue reading their article.
The key to attracting clients is simply being easy to find when they look for what you have to offer! Make sure your business has a website, and get it ranking up above those belonging to your competitors.
Will it make my business money?
Many entrepreneurs are turning to deal-of-the-day websites with the hopes of attracting new clients. What they don’t realize at first is that Groupon and similar websites will not make your business money, nor do they foster customer loyalty.
For the cheapest, and most effective way to attract clients, consider looking into online marketing. For your guide to digital marketing success, download our ebook by clicking the button below.