Category Archives: portfolio

Polar Box Montreal

Delivering Customers is happy to announce Polarbox.ca as a customer. Polarbox is a startup in the Montreal area. They deliver plastic moving boxes in Montreal to home owners and businesses preparing to move. They drop off the plastic bins for their customers to pack up with and they pick them up after they complete the move. They have asked us to work on their top keyword “Boites de demenagement” and we are focused on ensuring they hit page 1.

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Best Deal Bath

Delivering Customers was asked to provide lead generation services for another bathroom renovation company. BestDealBath.com is located in S.E. Michigan they provide bathroom remodeling services throughout S.E Michigan.

We are going to start by ensuring they get ranked for some high traffic keywords such as bathroom renovation troy, and bathroom remodel troy, and then work on improving the calls to action on the page.

While www.bestdealbath.com dose not currently rank for any of its target keywords, Roger and his team are about to become a whole lot busier.

We will update with results in a few weeks.

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SELF DUMPING HOPPER

Delivering Customers was asked to provide SEO services to Self Dumping Hopper, an Alberta based importing company focused on delivering Self Dumping Hoppers to the Canadian market place at discounted prices. They asked us to focus on securing top 10 rankings on google.ca for their two primary keywords. Self Dumping Hoppers and Best Self Dumping Hopper. We managed to deliver both to the top 10 within 2 months.

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New Website Release: Health First Wellness Centre

Delivering Customers is proud to announce Health First Wellness Centre’s new site. Healthfirst Wellness Centre offers a full service foot clinic looking after diabetic foot care, warts, calluses, ingrown toe nails. This clinic is operated by Dr. Doug Smith a family physician who can bill OHIP. He offers custom fit Orthotics in Ottawa. Visit their site at http://www.healthfirstwellnesscentre.ca

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With Pay-Per-Click it’s all about ROI

When putting together your Pay-Per-Click (PPC) Strategy, it can be a very intimating process trying to determine how much money you should be bidding for the right keywords for your business.

Very often with a small business, it’s very easy to surpass your advertising budget and it may not be so clear whether or not you are actually seeing the results of your work and really getting a real return on investment (ROI). In simple terms for this example, ROI is simply measuring the revenue that is directly related to the cost of your PPC campaign.

Let’s use www.allieddoorinc.com as an example. (Please note all assumptions are made-up and simply used to demonstrate this example)

Allied Door Inc.

Allied Door Inc (Allied) offers a number of services such as installing a garage door in Naperville, or repairing abroken garage door in Chicago. Allied also sells and repairs accessories such as garage door openers. They would love to increase the number of inbound leads and the idea of being able to generate more leads through Google search is an exciting prospect. By utilizing PPC, Allied is hoping to generate more leads for their business. They know that they can convert 20% of inbound leads into customers, and the average customer is worth $1,000. Since they know how often they close on a lead, as well as how much each sale is generally worth, Allied can then measure their ROI over a period of time.

ASSUMPTIONS

As mentioned before, these are not real numbers.

KEYWORD: Garage Doors Naperville

COST PER CLICK BID: $1

Click-Throughs: 100 per month

Form Fills & Phone Calls: 10 per month

Close Rate from Form Fills & Phone Calls: 20%

Average Gross Margin of Sale: $1,000

Total Monthly Revenue: $2,000

Total Monthly Cost: $1,000

ROI = (Gain from investment – Cost from investment)

Cost of investment

= ($2,000 – $1,000)

$1,000

= 100%

So in this simple example, if Allied had 100 people click-through on their PPC ad monthly, and each ad cost $1 per click through, then their Cost of investment would be $1,000.

Of those 100 people who clicked through to Allied’s landing page, that had an information form to fill out or a number to call, 10 people on average would do that, and 20% actually signed up, then essentially 2 people would sign up, at an average price of $1,000, or $2,000 total that month. Since it only cost $1,000 to get the $2,000, an ROI of $1,000 or 100% would have been achieved.

Sounds great, right? Yes this may be simplistic in the example, but that is essentially the idea. As long as you can clearly track your costs and your sales which are driven by the PPC, then you can determine your ROI.

So how can we track how we are doing? So how do we know how many phone calls or form fills we have received over a certain period of time?

Phone Calls:

The simple way to track phone calls is to tie in specific landing pages with unique phone numbers that will track every time a call is made to that number. By doing this, you are able to know that the call was driven specifically from a particular PPC campaign. There are companies that can provide you with inexpensive, toll-free numbers that can be tracked and recorded. (I will discuss this process in a future blog.)

Form Fills:

When someone fills out a form fill, normally a thank-you page shows up after the form is filled out and a customer pushes a “send” button. It is possible to track the number of times the thank you page is hit, thus knowing each time a form is completed. By tying Google analytics to this page, you will know the frequency the thank you page is being visited.  (I will discuss this in a future blog).

So by setting up both a specific number with Allied Door Inc., and tying goal-setting with form fills, we can see whether or not our PPC campaign is really providing us with an ROI.

Want to learn more about how PPC can help drive more leads for your business? For more information, or if you would like to learn more general information, write to us at [email protected], or check out our site at www.deliveringcustomers.com.

 

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5 Small Business Marketing Decisions You Might Regret

Starting a small business is a lot of work, and there are certainly a myriad of considerations that must be taken into account, especially in the start-up stage.  But when it comes to marketing, sometimes it’s the little decisions that really count.

Be sure to think twice about these 5 small business marketing decisions that you might regret:

Investing in a large ad in the Yellow Pages

While this may have been a good idea at some point, the Yellow Pages are a dated marketing tool today.  Your money will go a lot farther online, and with much better results. Ditch the print directory and get digital!

Trying to build a PPC ad on your own

That being said, some online marketing efforts are trickier than they seem.  While building a PPC ad yourself is of course possible- and many business owners do it- going at it with not idea of how PPC works can be a big mistake.  To avoid paying way too much for your pay-per-click ad, consider getting help from a professional digital marketer.

Creating too many social media accounts

Social media is revolutionary tools for business owners. While the results can be great – increased customer engagement, lead collection, and sales- it’s important to remember that maintaining a social media account takes a lot of work.

Don’t make the mistake of creating too many social media pages at once.  Start off with Facebook, Twitter, or whichever platform is most appropriate for your business, and gage how much time and energy you are spending.  From here, you can get an idea of how much time you will have to upkeep a second account.

Not collecting information from customers

If you have the opportunity to collect information from your past or potential customers like email addresses), don’t waste it!  This information is extremely important to the lead nurturing process, and to foster customer loyalty. Similarly, if you have collected a contact list, don’t just let it collect dust!

Taking too long to create a website for your business

Having an online presence for your business is essential.  If you want to keep up with your competition, you’ll have to create a website.  While this may cost a few bucks, remember that, along with some digital marketing, your website will bring you a great return on investment.  Don’t wait too long!

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5 Facebook Advertising Facts no Entrepreneur Can Ignore

Facebook has changed the way that entrepreneurs do business.

Not only are the networking and interaction opportunities offered by the social media giant a real game changer for both local and national companies, but the benefits of Facebook advertising are truly hard to ignore.

Take these stats for example:
5 Facebook Advertising Facts no Entrepreneur can Ignore

  • Facebook has 955 million monthly users
  • The average desktop computer user spends 6.5 hours on Facebook each month
  • Facebook ads boast a 35% lower cost per conversion when compared to the online average
  • In an analysis of over 60 Facebook ad campaigns, over 70% had a return on investment of over 3x
  • The average Facebook ad keyword bid is up to 70% less than Google’s Adwords

While SEO and social media outreach should be the foundation of any business’s digital marketing efforts, paid advertising such as that offered by Facebook is a great compliment to a strong base.
To learn more about Facebook advertising, refer to our article: Are Facebook Ads an Effective Way to Generate More Business?

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Steps to Successful Local Business SEO: Part 1

Successful local business SEO is the most important lead generation tactic for small businesses everywhere. No longer are the Yellow Pages a dependable or effective way to stand out amongst your competitors. The fact is, your local business must have a website, and that website must be visible in local searches for your product or service.

If you don’t have a clue where to begin creating a successful local business SEO plan, or if your existing marketing plan needs an update, this checklist is a good place to start.

1.     Submit your website to local search directories
Not only will this step help your business to show up in local search results, but a recent comScore study has found that consumers find local listings to be the most relevant and trustworthy search engine query results. Submit to Yahoo Local, Google Places, Bing Local, Ask City, CitySearch, and Yelp.
2.     Check out your competition
What kind of terms or phrases would your potential customers use to search for the product or service you offer in your local area? Jot down your ideas and try testing them out on Google. Which of your competitors are ranking on the first page for these terms?
Check out your competition by visiting their websites and looking them up on sites like alexa.com, or request our free website evaluation.
3.     Create a keyword plan
At this point you’ve got a decent list of keywords or terms to look into. Start by creating a Google Adwords account and running them through the keyword tool to find out their competition levels and monthly local search numbers.
Once you’ve selected your best long-tail keywords, start optimizing the pages, landing pages, and blog posts on your website!
4.     Build links
While optimizing for keywords and submitting your website to directories is a great way to generate local traffic, link-building is another very important element of successful SEO that will further increase your online authority and page ranking. For information, check out our link-building guide.
In these four steps, you have identified how your target market will look for you online, who your competition is, and what their digital marketing efforts look like. You’ve also started to build a strong SEO foundation based on organic search results.

For more tips on where to grow your SEO efforts from here, check out Steps to Successful Local Business SEO: Part 2.

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