I Can’t Find my Website!: Why You Can’t See Your Site in Searches

I Can’t Find my Website!: Why You Can’t See Your Site in Searches

Are you wondering why your website isn’t showing up in Google’s search results? If you’re having trouble finding your web page, chances are that your customers are too! But here’s the good news: If you’re a business with a website, there is a potential for more clients to find you online.

One of the most efficient ways to optimize your search engine results is to invest in a pay-per-click advertisement. Pay-per-click is a relatively new way to go about marketing, and so many small or medium business owners don’t understand this concept, or haven’t yet realized its promising ability to increase traffic to their websites. If you’d like to learn more about this useful tool, and how it can work for you, then keep reading!

What is it?

Pay-per-click, or PPC, is an internet advertising model that involves the positioning of a small ad on a search results page. These ads appear above or adjacent to the regular search outcome, which are referred to as the ‘organic search results’.

How does it work?

PPC ads don’t cost anything to post. Instead, you, the advertiser, pays a set price every time someone clicks on it. The price you pay depends on the keywords associated with your advertisement. Certain keywords are costlier to use than others.

For example, if you want an ad for your business to pop up when the word “landscaping” is searched, you might pay $2.10 per click. If you choose “lawncare” instead, you should be prepared to pay $4.79 per click.

How do I get started?

Before you kick start your PPC campaign, decide on which search engine, or engines, to go with. There are many options including Yahoo, MSN Live, and Ask. Google is of course the largest, but will require spending a little more money in order to achieve a visible ranking.

Next, you’ll have to decide on your keywords. Don’t worry, there are tools you can refer to for help. Google’s Adwords, for example, will determine the current bidding price of the words you are considering, as well as their level of competition.

Now you are ready to open a PPC account! (This can also be done through Google’s Adwords, if you choose). Make sure that you have prepared a headline that you wish to appear on the search results page, along with any other promotional text.

Now what?

Now that you’re set up with pay-per-click advertising, you can expect to have more visitors to your website. But remember, your site needs to be set up in such a way that will convert that traffic to leads! To find out the 3 most common website mistakes, and how to fix them, click here!

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