How to Build a Strong Brand Presence Online
Establishing a strong brand presence should be one of your top online priorities for your business. Today, branding is more achievable than ever, with several avenues for social sharing and exposure.
But building up momentum and exposure can take time, especially if your business is brand new. To help build an enviable online presence for your brand, consider the following suggestions:
Create a Recognizable Logo
Consumers respond beautifully to recognizable visual cues. Have a clear, simple logo created, and make sure that it’s not too similar to that of your competitors!
Include Your Brand Name in Your Website’s Page Titles
When titling the pages on your company website, consider including your brand’s name. For new businesses, this can be a great way to introduce search engines to your brand, and help it show up in searches. Keep in mind however, that this is not to replace your keywords.
Create Brand Pages On Social Media Networks
Social networks have introduced some great opportunities to facilitate branding over the last couple of years. If you’re limited for time and you don’t plan on outsourcing your social media marketing efforts, then focus your energy on just one or two networks. Keeping up with social media takes time, and you don’t want to spread yourself too thin.
When it comes to branding, consistency is key. This applies to your message, image, and online activity. Creating brand pages or a company blog is a great idea, but if you’re not consistently updating and interacting, your followers will get bored.
On a similar note, if you use certain colours on your website, and different ones elsewhere, your potential customers might get confused.
For more information on getting your brand established online, and online marketing techniques, download our free Ebook!