What is the Best Social Network for my Small Business?
Social networking is a necessity in every small business’s marketing plan. Never has there ever been a greater time to reach thousands of potential customers- and on a budget for that matter!
But what is the best social network for your small business? Our fast-moving technological age can be dizzying at times, and with so many new trends and developments to stay on top of, it’s easy to become overwhelmed! You’ve been told over and over that your business simply must leverage social media, but where do you start? The answer is that it really depends.
Your current online presence, your industry, and your target market are all factors that should play into which social network (or combination of networks) are worth your time and attention. Consider the different characteristics of each of these popular social networks when making your decision:
Facebook is the biggie. Of all the social networks, Facebook boasts the highest amount of users, most of which are between the ages of 15 -34. Facebook users have also been found to be more ethnically diverse than other social networks.
Facebook will prove beneficial to your small business, as it can function as a useful forum in which to engage in discussions with your followers. So if you’ve got lots of content to share or events to pump up, then Facebook is a fantastic place to start!
Twitter is the runner-up when it comes to user volume, and touts the most African-American users of all social networks as well. Appealing to a similar age group as Facebook, it’s definitely one of the favourites among small businesses!
If you sell a wide range of products and have a lot of information or news to share in small doses, or if you’re looking for a way to keep your followers up to date on real-time events, then Twitter is for you!
Pinterest may be the new kid on the block, but it’s already surpassed both Linked-in and Google+ in popularity, and many entrepreneurs swear by it. Two thirds of all users on this pin board network are women, so if they’re your target market you definitely don’t want to miss out on this one!
If you have a lot of visual content to share, or sell products online, Pinterest is a great way to spread awareness about your offerings and drive traffic to your blog or website.
These are the three big players, but Google+, Linked-in, and others may have a valuable roll to play for your small business as well. Any one of these will be a great addition to your marketing plan. Just remember, leveraging social media does take time. If you want to see results, you’ve got to put in the work!