What Barack Obama’s Campaigns Teach us About Growing a Business
When it comes to growing a business, there is a lot that can be learned from President Barack Obama’s election campaigns. More than any other candidate, Obama has leveraged social media and SEO to create a strong online presence.
In his 2008 campaign, Obama took full advantage of the Internet, successfully utilizing online video, blogging, social networking and fundraising. (His YouTube spots gathered an aggregate of 14.5 million hours of viewing!). In doing so, the now President of the United States was able to create a strong, branded image for himself, while reaching a wide and diverse audience.
Once again, Barack Obama’s digital marketing team are flexing their online muscle in the current election campaign. Not only does the President’s website receive 6 million more website views per month than Mitt Romney’s, but he also has over twice the amount of Facebook ‘likes’.
Obama carries 81.26 of the Internet market share, and many experts attribute the website’s success to SEO efforts. Obama’s digital marketing team has been focusing diligently on link-building, and it has been found that Mitt Romney’s website has only 16% as many external followed links than barackobama.com.
So what do Barack Obama’s campaigns have to do with growing a business? Well, when it comes down to it, the goal of the presidential campaign is much like that of your business: to become more popular than your competitors.
The president has used many of the same online tactics that help businesses to strengthen their brand and acquire new customers. Barack Obama knows the power of digital marketing to increase website traffic and gain popularity among the masses of people that use the Internet every day.
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