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SELF DUMPING HOPPER

Delivering Customers was asked to provide SEO services to Self Dumping Hopper, an Alberta based importing company focused on delivering Self Dumping Hoppers to the Canadian market place at discounted prices. They asked us to focus on securing top 10 rankings on google.ca for their two primary keywords. Self Dumping Hoppers and Best Self Dumping Hopper. We managed to deliver both to the top 10 within 2 months.

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New Website Release: Health First Wellness Centre

Delivering Customers is proud to announce Health First Wellness Centre’s new site. Healthfirst Wellness Centre offers a full service foot clinic looking after diabetic foot care, warts, calluses, ingrown toe nails. This clinic is operated by Dr. Doug Smith a family physician who can bill OHIP. He offers custom fit Orthotics in Ottawa. Visit their site at http://www.healthfirstwellnesscentre.ca

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With Pay-Per-Click it’s all about ROI

When putting together your Pay-Per-Click (PPC) Strategy, it can be a very intimating process trying to determine how much money you should be bidding for the right keywords for your business.

Very often with a small business, it’s very easy to surpass your advertising budget and it may not be so clear whether or not you are actually seeing the results of your work and really getting a real return on investment (ROI). In simple terms for this example, ROI is simply measuring the revenue that is directly related to the cost of your PPC campaign.

Let’s use www.allieddoorinc.com as an example. (Please note all assumptions are made-up and simply used to demonstrate this example)

Allied Door Inc.

Allied Door Inc (Allied) offers a number of services such as installing a garage door in Naperville, or repairing abroken garage door in Chicago. Allied also sells and repairs accessories such as garage door openers. They would love to increase the number of inbound leads and the idea of being able to generate more leads through Google search is an exciting prospect. By utilizing PPC, Allied is hoping to generate more leads for their business. They know that they can convert 20% of inbound leads into customers, and the average customer is worth $1,000. Since they know how often they close on a lead, as well as how much each sale is generally worth, Allied can then measure their ROI over a period of time.

ASSUMPTIONS

As mentioned before, these are not real numbers.

KEYWORD: Garage Doors Naperville

COST PER CLICK BID: $1

Click-Throughs: 100 per month

Form Fills & Phone Calls: 10 per month

Close Rate from Form Fills & Phone Calls: 20%

Average Gross Margin of Sale: $1,000

Total Monthly Revenue: $2,000

Total Monthly Cost: $1,000

ROI = (Gain from investment – Cost from investment)

Cost of investment

= ($2,000 – $1,000)

$1,000

= 100%

So in this simple example, if Allied had 100 people click-through on their PPC ad monthly, and each ad cost $1 per click through, then their Cost of investment would be $1,000.

Of those 100 people who clicked through to Allied’s landing page, that had an information form to fill out or a number to call, 10 people on average would do that, and 20% actually signed up, then essentially 2 people would sign up, at an average price of $1,000, or $2,000 total that month. Since it only cost $1,000 to get the $2,000, an ROI of $1,000 or 100% would have been achieved.

Sounds great, right? Yes this may be simplistic in the example, but that is essentially the idea. As long as you can clearly track your costs and your sales which are driven by the PPC, then you can determine your ROI.

So how can we track how we are doing? So how do we know how many phone calls or form fills we have received over a certain period of time?

Phone Calls:

The simple way to track phone calls is to tie in specific landing pages with unique phone numbers that will track every time a call is made to that number. By doing this, you are able to know that the call was driven specifically from a particular PPC campaign. There are companies that can provide you with inexpensive, toll-free numbers that can be tracked and recorded. (I will discuss this process in a future blog.)

Form Fills:

When someone fills out a form fill, normally a thank-you page shows up after the form is filled out and a customer pushes a “send” button. It is possible to track the number of times the thank you page is hit, thus knowing each time a form is completed. By tying Google analytics to this page, you will know the frequency the thank you page is being visited.  (I will discuss this in a future blog).

So by setting up both a specific number with Allied Door Inc., and tying goal-setting with form fills, we can see whether or not our PPC campaign is really providing us with an ROI.

Want to learn more about how PPC can help drive more leads for your business? For more information, or if you would like to learn more general information, write to us at [email protected], or check out our site at www.deliveringcustomers.com.

 

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5 Small Business Marketing Decisions You Might Regret

Starting a small business is a lot of work, and there are certainly a myriad of considerations that must be taken into account, especially in the start-up stage.  But when it comes to marketing, sometimes it’s the little decisions that really count.

Be sure to think twice about these 5 small business marketing decisions that you might regret:

Investing in a large ad in the Yellow Pages

While this may have been a good idea at some point, the Yellow Pages are a dated marketing tool today.  Your money will go a lot farther online, and with much better results. Ditch the print directory and get digital!

Trying to build a PPC ad on your own

That being said, some online marketing efforts are trickier than they seem.  While building a PPC ad yourself is of course possible- and many business owners do it- going at it with not idea of how PPC works can be a big mistake.  To avoid paying way too much for your pay-per-click ad, consider getting help from a professional digital marketer.

Creating too many social media accounts

Social media is revolutionary tools for business owners. While the results can be great – increased customer engagement, lead collection, and sales- it’s important to remember that maintaining a social media account takes a lot of work.

Don’t make the mistake of creating too many social media pages at once.  Start off with Facebook, Twitter, or whichever platform is most appropriate for your business, and gage how much time and energy you are spending.  From here, you can get an idea of how much time you will have to upkeep a second account.

Not collecting information from customers

If you have the opportunity to collect information from your past or potential customers like email addresses), don’t waste it!  This information is extremely important to the lead nurturing process, and to foster customer loyalty. Similarly, if you have collected a contact list, don’t just let it collect dust!

Taking too long to create a website for your business

Having an online presence for your business is essential.  If you want to keep up with your competition, you’ll have to create a website.  While this may cost a few bucks, remember that, along with some digital marketing, your website will bring you a great return on investment.  Don’t wait too long!

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5 Facebook Advertising Facts no Entrepreneur Can Ignore

Facebook has changed the way that entrepreneurs do business.

Not only are the networking and interaction opportunities offered by the social media giant a real game changer for both local and national companies, but the benefits of Facebook advertising are truly hard to ignore.

Take these stats for example:
5 Facebook Advertising Facts no Entrepreneur can Ignore

  • Facebook has 955 million monthly users
  • The average desktop computer user spends 6.5 hours on Facebook each month
  • Facebook ads boast a 35% lower cost per conversion when compared to the online average
  • In an analysis of over 60 Facebook ad campaigns, over 70% had a return on investment of over 3x
  • The average Facebook ad keyword bid is up to 70% less than Google’s Adwords

While SEO and social media outreach should be the foundation of any business’s digital marketing efforts, paid advertising such as that offered by Facebook is a great compliment to a strong base.
To learn more about Facebook advertising, refer to our article: Are Facebook Ads an Effective Way to Generate More Business?

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Steps to Successful Local Business SEO: Part 1

Successful local business SEO is the most important lead generation tactic for small businesses everywhere. No longer are the Yellow Pages a dependable or effective way to stand out amongst your competitors. The fact is, your local business must have a website, and that website must be visible in local searches for your product or service.

If you don’t have a clue where to begin creating a successful local business SEO plan, or if your existing marketing plan needs an update, this checklist is a good place to start.

1.     Submit your website to local search directories
Not only will this step help your business to show up in local search results, but a recent comScore study has found that consumers find local listings to be the most relevant and trustworthy search engine query results. Submit to Yahoo Local, Google Places, Bing Local, Ask City, CitySearch, and Yelp.
2.     Check out your competition
What kind of terms or phrases would your potential customers use to search for the product or service you offer in your local area? Jot down your ideas and try testing them out on Google. Which of your competitors are ranking on the first page for these terms?
Check out your competition by visiting their websites and looking them up on sites like alexa.com, or request our free website evaluation.
3.     Create a keyword plan
At this point you’ve got a decent list of keywords or terms to look into. Start by creating a Google Adwords account and running them through the keyword tool to find out their competition levels and monthly local search numbers.
Once you’ve selected your best long-tail keywords, start optimizing the pages, landing pages, and blog posts on your website!
4.     Build links
While optimizing for keywords and submitting your website to directories is a great way to generate local traffic, link-building is another very important element of successful SEO that will further increase your online authority and page ranking. For information, check out our link-building guide.
In these four steps, you have identified how your target market will look for you online, who your competition is, and what their digital marketing efforts look like. You’ve also started to build a strong SEO foundation based on organic search results.

For more tips on where to grow your SEO efforts from here, check out Steps to Successful Local Business SEO: Part 2.

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How To Show Consumers That Your Business is Credible

Showing consumers that your business is credible has never been easier. Today’s Internet savvy population will not hesitate to do research, and some might even say that they can be, well, snoopy!

Now that we know consumers are using social media and other online venues to play detective, entrepreneurs can take advantage of these tools to simply hand over the information that their potential customers are looking for. Take a look at these suggestions:

Create a personal, professional Google + or Linked–in profile

If you run a small business, consumers may run your name through a Google search. Be prepared by creating a professional Google + or Linked-in profile for yourself!

Register your business for Google Places

Similarly, registering your business for Google places will ensure that consumers can find your company. It will also give them the opportunity to share it with their friends, and take a look at how previous customers have rated your business. This being said, if you are not registered with Google Places, skeptical consumers might wonder why!

Create a page on your website for employee profiles

Your own business website is of course a great tool as well. Consider creating a page to share some information about your team. Not only will your customers like to see that you have qualified employees working for you, but it will also help to confirm that you are, indeed, a real, legitimate, and trustworthy business.

Creating social media business pages on Facebook, Twitter, or wherever else your target market may be active is also a good idea, not only to confirm that your company is the real deal, but also to engage with potential customers, answer questions, and build trust.

Remember, many of today’s consumers feel the need to research and compare. Why not make it a little easier for them to find what it is they re looking for?

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Supercharge Your Social Media Tactics with Gamification

Looking for a way to supercharge your social media tactics and increase audience engagement and participation? In 2011 studies, small businesses reported social media as an effective tool to build new partnerships, garner leads, and improve sales.

While this is indeed still true today, social media has come a ways in the last two years. As more businesses enter the world of online interaction, a stale social media marketing strategy could render your businesses efforts nearly invisible.

So what’s an entrepreneur to do? Many have turned to gamification principles to supercharge their social media tactics. Simply explained, gamification refers to the use of game principles and mechanics in non-game contexts.

The concept is a hot topic right now, and is being implemented in everything from business management to health and personal finances. So how can it be used to engage your social media followers? Well, offering incentives to take part in challenges, competitions, and missions is a great start!

For more information on gamification and its applications, check out myengaming.com and for more information on social media tactics refer to the following articles:

How to use Pinterest for Marketing Your Business

How to Get the Right Twitter Followers For Your Business

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How to Build a Strong Brand Presence Online

How to Build a Strong Brand Presence Online

Establishing a strong brand presence should be one of your top online priorities for your business. Today, branding is more achievable than ever, with several avenues for social sharing and exposure.

But building up momentum and exposure can take time, especially if your business is brand new. To help build an enviable online presence for your brand, consider the following suggestions:

Create a Recognizable Logo

Consumers respond beautifully to recognizable visual cues. Have a clear, simple logo created, and make sure that it’s not too similar to that of your competitors!

Include Your Brand Name in Your Website’s Page Titles

When titling the pages on your company website, consider including your brand’s name. For new businesses, this can be a great way to introduce search engines to your brand, and help it show up in searches. Keep in mind however, that this is not to replace your keywords.

Create Brand Pages On Social Media Networks

Social networks have introduced some great opportunities to facilitate branding over the last couple of years. If you’re limited for time and you don’t plan on outsourcing your social media marketing efforts, then focus your energy on just one or two networks. Keeping up with social media takes time, and you don’t want to spread yourself too thin.

Be Consistent

When it comes to branding, consistency is key. This applies to your message, image, and online activity. Creating brand pages or a company blog is a great idea, but if you’re not consistently updating and interacting, your followers will get bored.

On a similar note, if you use certain colours on your website, and different ones elsewhere, your potential customers might get confused.

For more information on getting your brand established online, and online marketing techniques, download our free Ebook!

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