Achieve Business Growth with Blogging
If you’re after ways to achieve business growth online, blogging is one of the best tools available to jumpstart that process.
Blogging for business with the goal to achieve growth, however, is often misunderstood. When we think of blogging, often what comes to mind is the stay at home mom who shares her delicious recipes and kitchen tips. She’s generated a wide following, and has managed to make a living off of her hobby!
When it comes to writing for your company, this stigma that you must have a large following of dedicated readers in order to have a successful blog is simply not true. The fact is, the goals of your business blog and that of the stay at home mom are completely different.
While our stay at home mom aims to make money off of the blog itself by selling advertising space, your goal is to use the blog as a tool to drive traffic to your company website, were you can collect leads and ultimately sell your product or service.
The idea is to write content that your target market is looking for, or will find useful. When a potential customer stumbles upon your blog, they’ve found your company along with it, and you’ve successfully established yourself as an industry leader!
Not only does blogging make your company more accessible to potential customers that show an interest in your industry, constantly putting out fresh content also helps your business website to rank higher in organic local search results.
How does this translate into business growth? Well, the better you rank, the more traffic your website gets, and the more traffic you get, the more leads you can collect. Follow up on those leads with an effective lead nurturing process, and you’re making sales!