5 Tips For a Successful E-mail Newsletter
Have you heard all about the benefits of email newsletters as an effective digital marketing tool, but you’re unsure about how to create one that is successful?
If so, here are 5 tips to help you create a sucessful e-mail newsletter:
Don’t send your email newsletter without permission
Businesses often make the mistake of sending their email newsletter to recipients that haven’t exactly signed up for it. Remember, just because you have a contact’s email address, or because they signed up for something else on your business website, does not necessarily mean they’re going to be happy to find your newsletter in their inbox.
Offer some sort of incentive to sign up
Since you’re only sending the newsletter to those that sign up for it, you need to offer some sort of incentive for visitors to hop on board. Maybe they’re signing up for a contest and the newsletter at the same time.
It’s also important not to underestimate the demand for interesting and useful information. Play up the newsletter as a resource for insider info.
Find a good frequency
Sending your email newsletter too often can not only be irritating for recipients, but it can diminish its perceived value. Most business’s find once a month to be an ideal frequency.
Provide the option to unsubscribe
If a recipient decides that your newsletter is not for them, they should be able to simply unsubscribe. Don’t make them jump through hoops to remove themselves from your mailing list. That’s simply bad etiquette.
Make sure your newsletter is smartphone compatible
Research has shown that up to 64% of key decision makers open email on their smartphones. It is essential that your email newsletter is compatible for viewing with these devices.