Starting a small business is a lot of work, and there are certainly a myriad of considerations that must be taken into account, especially in the start-up stage. But when it comes to marketing, sometimes it’s the little decisions that really count.
Be sure to think twice about these 5 small business marketing decisions that you might regret:
Investing in a large ad in the Yellow Pages
While this may have been a good idea at some point, the Yellow Pages are a dated marketing tool today. Your money will go a lot farther online, and with much better results. Ditch the print directory and get digital!
Trying to build a PPC ad on your own
That being said, some online marketing efforts are trickier than they seem. While building a PPC ad yourself is of course possible- and many business owners do it- going at it with not idea of how PPC works can be a big mistake. To avoid paying way too much for your pay-per-click ad, consider getting help from a professional digital marketer.
Creating too many social media accounts
Social media is revolutionary tools for business owners. While the results can be great – increased customer engagement, lead collection, and sales- it’s important to remember that maintaining a social media account takes a lot of work.
Don’t make the mistake of creating too many social media pages at once. Start off with Facebook, Twitter, or whichever platform is most appropriate for your business, and gage how much time and energy you are spending. From here, you can get an idea of how much time you will have to upkeep a second account.
Not collecting information from customers
If you have the opportunity to collect information from your past or potential customers like email addresses), don’t waste it! This information is extremely important to the lead nurturing process, and to foster customer loyalty. Similarly, if you have collected a contact list, don’t just let it collect dust!
Taking too long to create a website for your business
Having an online presence for your business is essential. If you want to keep up with your competition, you’ll have to create a website. While this may cost a few bucks, remember that, along with some digital marketing, your website will bring you a great return on investment. Don’t wait too long!