3 ways to improve website marketing effectiveness

Each week I have numerous conversations with business owners about their websites and online marketing. Here are 3 mistakes that are often made and are easy to fix.http://www.deliveringcustomers.com/admin/fckeditor/editor/images/spacer.gif

1. Call to Action – the purpose of your website is to attract qualified buyers that are looking for your product or service and capture leads.

When somebody lands on your website, presumably they are interested in a product or service you have to sell. How easy do you make it for them to contact you? Is your phone number clearly displayed at the top of every page on your website? You want to make it simple and eliminate the need for them to wonder what they should do next. I recommend clear large font CALL NOW 555-555-5555

Here is an example

2. Page Titles – What are they and why are they important? Good page titles are important to every web page on every website. The title is displayed at the top left of your browser when you open a webpage. You want to use the page title to let both your visitors and the search engines know what the page is focused on. The absolute worst page titles are home, about us, or just your company name. Search engines use titles as a sign of what each page is about, and home and about us don’t tell the site anything about your page, or business.

Examples of good page title

Basement Waterproofing Lancing Michigan

Crawl Space Repair Lancing Michigan

Examples of bad titles of pages

Home, About Us, Contact Us

Good page titles are descriptive and tell the search engines what the page is about, and also indicate what location they are relevant for.

Each page on your website should have a unique title and should describe the main focus of the page. I suggest including the city and state you are servicing as well.

Please see example of page title below top left corner it is Our Crawl Space Repair Product Line | Available in Vancouver Delta, Abbotsford

http://www.deliveringcustomers.com/UserFiles/image/Title%20Bar%20Waterproofing%20Basement.png

3. Page Descriptions – Once again too many companies leave this information up to their web designer or IT person. Here is why the description for each page is important. This descriptive paragraph is the information found on the search engine results just below the page title and url. The problem is you only get 150 characters. So you must condense the most important ideas into short phrases that capture the reader’s attention.

Example

So for the above example the page description is

Basements waterproofing contractor in greater Lancing and Grand Rapids Michigan – Ayers Basements Systems. Get our Free basement….

I hope these three tips will help you improve your website and drive more leads to your company. We offer a free website evaluation that compares your company website to that of one of your local competitors. We are able to give you more insight into how to improve your online lead generation. Please click here to request the Free Evaluation.

You can reach me toll free at 1-866-853-87261-866-853-8726 ext 102 or by email at strier at Delivering Customers dot com or fill in a comment below.

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